We were on our way to a fortress, or coming back from one, I don't recall. But I do know that we had been walking for hours down an old military road.
Further down a small restaurant in the middle of nowhere was blasting shitty pop music from even shittier speakers. The tranquility was broken. Our guide pointed to the empty restaurant with its flags fluttering in the breeze and simply said: "Marketing".

https://www.visa-vis.com/armenia-1/

#armenia #mountains #yeghegis #hiking #valley #marketing

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