South Shore, a neighborhood in Blackpool, is home to Ashley Victoria Hotel. Blackpool Central Pier and Blackpool Tower are notable landmarks, and some of the area's popular attractions include Blackpool Pleasure Beach and Sandcastle Waterpark. Winter Gardens and South Pier are also worth visiting. Visit our Blackpool travel guide
17-19 Alexandra Rd, Blackpool, England, FY1 6BU
What's nearby
South Pier
10 min walk - 0.9 km
Blackpool Pleasure Beach
13 min walk - 1.2 km
Paris Casino
4 min walk - 0.4 km
Bloomfield Road Stadium
9 min walk - 0.8 km
Sandcastle Waterpark
12 min walk - 1.0 km
Getting around
Blackpool South Station
16 min walk
Restaurants
McDonald's
6 min walk
Royal Oak
5 min walk
The Dutton Arms
5 min walk
The Old Bridge
5 min walk
Tipsy Seagull
3 min walk
About this property
Ashley Victoria Hotel
Hotel near Blackpool Pleasure Beach
Close to Sandcastle Waterpark and Blackpool Central Pier, Ashley Victoria Hotel has plenty to offer. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
Self parking (surcharge) and a billiards/pool table
Room features
All guestrooms at Ashley Victoria Hotel offer amenities such as free WiFi.
Extra amenities include:
Bathrooms with shower/tub combinations and shampoo
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Front entrance ramp
Wheelchair accessible (may have limitations)
Wheelchair-accessible concierge desk
Room amenities
Bathroom
Private bathroom
Shampoo
Shower/bathtub combination
Soap
Toilet paper
Towels provided
Entertainment
TV
More
Heating
Policies
Check-in
Check-in start time: 2:00 PM; Check-in end time: 8:00 PM
Late check-in fee: GBP 10 for check-in between 8:00 PM and 1:00 AM
Minimum check-in age: 18
Check-out
Check-out before 10:30 AM
Special check-in instructions
The front desk is open daily from 9:00 AM - 8:00 PM
Front desk staffed during limited hours
If you are planning to arrive after 4:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Renovations and closures
This property is closed from May 30 2026 to December 31 2026 (dates subject to change).
Access methods
Front desk (limited hours), lockbox
Pets
Pets not allowed
Children and extra beds
Children are welcome
Property payment types
Important information
Optional extras
Self parking fee: GBP 10 per night
Late check-in fee: GBP 10 for check-in between 8:00 PM and 1:00 AM
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
Frequently asked questions
Is Ashley Victoria Hotel pet-friendly?
No, pets are not allowed at this property.
How much is parking?
Self parking is available for GBP 10 per night. Limited spots are available.
What time is check-in at Ashley Victoria Hotel?
Check-in start time: 2:00 PM; Check-in end time: 8:00 PM. Late check-in is available from 8:00 PM–
1:00 AM for a fee of GBP 10.
What time is check-out at Ashley Victoria Hotel?
Check-out is at 10:30 AM.
Where is Ashley Victoria Hotel located?
Located in South Shore, this hotel is within a 15-minute walk of Blackpool Beach, Blackpool Pleasure Beach, and Sandcastle Waterpark. Blackpool Central Pier and Blackpool Tower are also within 1 mi (2 km). Blackpool South Station is 16 minutes by foot and Blackpool Pleasure Beach Station is 21 minutes.
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Reviews
Ashley Victoria Hotel Reviews
7.2
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
7.6
Cleanliness
5.6
Amenities
8.0
Staff & service
7.2
Property conditions & facilities
Rating 10 - Excellent. 16 out of 45 reviews
10 - Excellent
16
Rating 8 - Good. 12 out of 45 reviews
8 - Good
12
Rating 6 - Okay. 5 out of 45 reviews
6 - Okay
5
Rating 4 - Poor. 3 out of 45 reviews
4 - Poor
3
Rating 2 - Terrible. 9 out of 45 reviews
2 - Terrible
9
Reviews
Verified
2/10 Terrible
Keith
13 December 2025
Hotel not open when we arrived and wasn't informed by either yourselves or the hotel so had o try and find other accommodation
Support was so lacking that the owners decided to cancel all the bookings 5 days before we arrived without bothering to tell their guests. So we turned up on Saturday to be told, sorry, the owners are having an issue so we cancelled your booking.
Unfortunately 1 star is the lowest option - the hotel may well have been fully deserving of it's 8.4 rating but it's difficult to give a rating for a hotel that closed on November 3rd, a week before my booking. Apparantly they were looking forward to seeing me when they e-mailed,the day before I was due and they sent a follow up e-mail the day after my "stay" hoping I'd enjoyed my stay. Unsurprisingly I did not enjoy my stay, nor did I enjoy having to find and pay for somewhere else to stay.
Paul
Stayed 1 night in Nov 2025
Verified
2/10 Terrible
Mick
11 November 2025
Disliked: Cleanliness, staff & service, amenities
Arrived at the hotel to find that is was permanently closed.
The manager said that she had made Hotels.com aware, something that Hotels.com said was not true.
We would have been left on the street with no accommodation but Hotels.com took ownership and sorted us with an alternative hotel.
Hotels.com were wonderful, the Ashley Victoria Hotel, absolutely shocking.
Mick
Stayed 2 nights in Nov 2025
Verified
2/10 Terrible
Kerry
9 November 2025
Never got to check in. Arrived to be turned away and told they were closed. Happened to several other people too
Kerry
Stayed 1 night in Nov 2025
Verified
8/10 Good
Sian
4 November 2025
Liked: Cleanliness, staff & service
A friendly welcome. The room was fine and comfortable. My only quibble is that the hotel was so warm! We had to have the windows open as the radiators were super hot. I was glad it was autumn and not the heat of summer. Other than that the hotel was clean, lovely staff, good parking and an excellent location. Would recommend for a short family stay.
Sian
Stayed 1 night in Oct 2025
Verified
6/10 Okay
Robert
31 October 2025
Liked: Cleanliness, staff & service, amenities
Staff were amazing although we did have a few issues tv not working being one and I asked and they said the next day they’d try to move us or get a replacement this never happened the shower was also a issue going hot and cold
Me and my partner had a comfortable stay. We only stayed one night but the room was spacious, warm and comfortable. Not sure why this hotel has received bad reviews. The host was welcoming and check in was easy. We paid £10 for their parking which was a squeeze but apart from this, it was fine. It's a budget hotel so it's basic. I've paid more for hotels and they've been much worse.
Samantha
Stayed 1 night in Oct 2025
Verified
8/10 Good
Nat
16 October 2025
Its was good really enjoying staying
Nat
Stayed 1 night in Oct 2025
Verified
2/10 Terrible
Caroline
15 October 2025
Liked: Cleanliness
Disliked: Staff & service
Confusion around payment, i was told a vard payment would be made on day of arrival, they dont have card facilities. Tried to bank transfer, ot went wrong. Manager became rude and demanded cash now, he terrified my daughter. We left and came home. Absolutely awful experience. The only upside was the receptionist who was polite and kind.
Caroline
Stayed 2 nights in Oct 2025
Verified
6/10 Okay
Chloe
11 October 2025
Liked: Staff & service
The staff who helped us check-in were amazing, however we were getting ready to check out for 10:30am, it was 10:14am, one of the staff members walked in on us getting ready, the hotel overall was clean and tidy, the beds on the otherside had stains on and had bits all in the bed before we got under the duvet. Lovely shower pressure and very hot and the beds were very comfortable
Room was really nice, clean,warm .Staff was efficient & friendly. Close to attractions, shops & beach.Will definitely go back
Kevin
Stayed 2 nights in Sep 2025
Verified
8/10 Good
Terry
1 October 2025
Liked: Cleanliness, staff & service
This was only an overnight stay so I didn’t have a chance to have a look round. Reason for choosing this hotel was that it was less than a 10 minute walk to the football ground. This was an out of season visit.
The room was comfortable and clean. The room was ok in size and had the basic amenities tea coffee kettle to etc. I would use again.
In an great spot, close to everything, really nice clean fresh hotel, decent games room, big bar area and restaurant, owners went above and beyond to make our stay amazing. reccommend you stay here, nice chippy at the end of the street, shops and a nice cafe at the other end.
Thank you for a lovely stay.
Overall, had a great stay. My only issue was the parking they had a back parking lot for three cars, but I do believe they had lots more parking in different areas. However, the parking spot that I had to park in was very tight for a SUV. Nice and friendly front staff both coming in and leaving.
Great Service and comfortable room.
Had tea, coffee and water was ready.
And great location. I will definitely recommend to everyone ! Thanks for excellent service!
Regards,
The hotel looks in need of a refurbishment on the outside. Inside is a large converted house. Double rooms are not large but served their purpose as we only needed somewhere to sleep. No bar facilities and the pool table area was a little untidy with children’s toys all over the place. Able to park. Hotel is very close to the seafront. It was a little noisy from neighbouring accommodation and hotel guests. Room was warm but we were given a fan.
Julie
Stayed 2 nights in Aug 2025
Verified
6/10 Okay
Amanda
12 August 2025
Liked: Staff & service
Disliked: Amenities
Internet access was rubbish lots of fast food places but not many nice places
The hotel doesn't offer any kind of entertainment or food
We booked for bed and breakfast for 6 of us on arrival was informed they don't do breakfast. Couldn't find a breakfast place near by
Beds where comfy and clean rooms where average never really seen staff just on arrival
Amanda
Stayed 2 nights in Aug 2025
Verified
10/10 Excellent
Bettany
7 July 2025
Liked: Cleanliness, amenities
Lovely hotel very clean , breakfast very nice and the owners caroline was lovely thank you
The reception of the hotel was good and the host was welcoming.
The room itself was average. The bed was comfortable but very creaky everytime you moved. The bedding and pullows were clea but several hairs were present. When looking for the remote control for the tv the drawer with it in also had old orange peel and and empty beer bottle.
The bathroom was filthy, hairs on the floor and toilet, stains in the toilet. There was no blind or curtain in the bathroom and the window faced the street and properties opposite. The window would not open.
The windowsill in the bedroom was covered in dirt and dust.
There was tea and coffee provided but only 2 tea bags and no white sugar.
The owners where lovely the ladys son was very helpful,carrying my friends case up the stairs,helping late at night etc.Room was very clean,comfy beds .I would stay here again Thankyou Highly recommended.