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Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Stay near popular Florence attractions

Florence and related destinations

Birthplace of W.C. Handy, the 'Father of the Blues,' offers a vibrant music scene and fascinating museum downtown. Stroll along the Tennessee River at McFarland Park, then explore Frank Lloyd Wright's Rosenbaum House with its striking mid-century design.

Florence showing a fountain and a square or plaza

Top Florence Hotel Reviews

More cheap stays in Florence

Find out more about Florence

Top reasons to visit Florence

  • Outdoor Adventures: Florence offers a variety of outdoor activities, including golfing at top-notch courses and exploring scenic parks.
  • Vibrant Downtown: The downtown area features historical sites, quaint shops, and delightful eateries, perfect for a leisurely stroll.
  • Family-Friendly Atmosphere: Florence is ideal for families, offering playgrounds and engaging activities for all ages.
  • Charming Accommodations: A range of hotels and motels cater to different needs, including pet-friendly and LGBTQIA-friendly options.
  • Romantic Getaways: The picturesque landscapes and vibrant atmosphere make Florence perfect for romantic escapes.

Find great hotels in and around Florence

Explore the ideal hotel accommodations in Florence, Alabama, where you can find a range of options from charming motels to modern hotels. Tailored for business travelers and those seeking a welcoming atmosphere, many establishments offer pet-friendly services and pride themselves on being LGBTQIA-friendly. Whether you're looking for the best hotels or insightful guest reviews, Florence has something to suit every traveler's needs.

  • Days Inn by Wyndham Muscle Shoals Florence: Located a mere 6.4km from Florence, Days Inn by Wyndham Muscle Shoals Florence offers a cozy retreat for travelers seeking comfort and convenience. The hotel features complimentary daily breakfast options, ensuring guests start their day off right. With nearby fishing and golf opportunities, as well as on-site fitness facilities, there's no shortage of activities to enjoy. Guests can unwind with premium TV channels in their rooms after a day of exploration. Whether you're here for business or leisure, this hotel provides a welcoming atmosphere with essential amenities.
  • Clarion Inn Sheffield Muscle Shoals: Just 4.8km from Florence, Clarion Inn Sheffield Muscle Shoals is an excellent choice for pet-friendly travelers and business professionals alike. The property prides itself on accommodating furry companions, with a waived fee for service animals and a friendly pet policy. Ideal for those juggling work and leisure, the hotel provides a comfortable environment for both relaxation and productivity. Enjoy easy access to nearby attractions while benefiting from a welcoming atmosphere designed for your convenience.
  • Baymont by Wyndham Florence/Muscle Shoals: Situated in the heart of Florence, Baymont by Wyndham Florence/Muscle Shoals is perfect for families and pet owners. This hotel offers child-friendly amenities including complimentary cribs, making it an excellent choice for family vacations. Pets are welcome here as well, with specific policies in place to ensure a pleasant stay for all guests. With a commitment to providing a comfortable experience for both business and leisure travelers, this hotel guarantees a memorable stay in Florence.

Where to stay near Florence

Florence, Alabama, offers a delightful blend of outdoor adventures and charming scenery, perfect for family-friendly getaways or romantic escapes. Explore the vibrant downtown area, where you'll find a mix of historical sites and welcoming locals. Enjoy the convenience of the city center, filled with fun activities, quaint shops, and delightful eateries. Whether you're wandering through central Florence or relaxing in its scenic parks, this charming town promises a memorable experience for every traveler.

  • Muscle Shoals: Located a mere 6.4km from Florence, Muscle Shoals is a charming city that attracts visitors year-round, peaking in popularity during the spring and summer months. Known for its breathtaking outdoor scenery, this city is perfect for those seeking a romantic getaway or a leisurely day in nature. Popular activities include exploring local recreational areas, hitting the golf course, or enjoying the beautiful lakes and national parks nearby. Don't miss the chance to relax at the serene beach, making Muscle Shoals an ideal spot for a scenic escape.
  • Tuscumbia: Just 8.0km away from Florence, Tuscumbia is a delightful city that draws visitors for its picturesque landscapes and outdoor experiences. With a steady flow of travelers, especially in spring and early summer, Tuscumbia offers a variety of activities, including visits to local educational venues and resorts. Nature lovers will enjoy the nearby lakes and national parks, perfect for hiking, picnicking, or just soaking in the beauty of the parks. Tuscumbia's charm and scenic views make it a lovely destination for couples and families alike.
  • Sheffield: Only 4.8km from Florence, Sheffield is a vibrant city known for its outdoor activities and rich history. Peak visitor numbers occur during summer and early fall, attracting those eager to explore the local golf courses and educational opportunities. Sheffield boasts unique attractions, including a music museum and several historic sites, offering a taste of the area's cultural heritage. With beautiful lakes and recreational areas nearby, Sheffield is a fantastic choice for visitors looking to enjoy both relaxation and adventure.

Things to do in and around Florence

Florence, Alabama, is perfect for outdoor and romantic getaways, featuring scenic landscapes and a vibrant atmosphere. Visitors can enjoy various activities, including golfing at top-notch courses, exploring downtown attractions, and relaxing at great playgrounds. Whether you're a golf enthusiast or looking for educational experiences, Florence offers a delightful mix of recreation and charm for all travelers.

Shopping

In Florence, visit Regency Square Mall, a vibrant shopping center with a mix of entertainment, family-friendly options, and local businesses. If you're up for a drive, check out the nearby shopping options in Muscle Shoals, offering unique boutiques and specialty shops for great gifts and souvenirs.

Recreation

Experience the scenic Blackberry Trail Golf Course, where you can enjoy outdoor sports amidst lush greenery. For a more relaxing vibe, visit Loretto Sports Complex, a recreational park offering wellness activities. Shoals Golf Club also provides a fantastic golfing experience just 12.9km from Florence.

Adventure

In Florence, explore the Nature Trails Trailhead, located 3.2km from the city, offering scenic outdoor adventures amidst beautiful landscapes. Visit the Cox Creek Tennis Center for an exciting tennis experience, set in an energetic environment perfect for sports enthusiasts.

Nightlife

Experience the vibrant nightlife in Florence at the Shoals Community Theater, where romance and culture blend seamlessly. Enjoy captivating performances that will leave you entertained and immersed in the local arts scene.

*Distances are measured in a straight line; actual driving distances may vary depending on the route.

Booking tips and Expedia advantages for Florence

Florence, Alabama, offers various ways to save money during your visit. Enjoy free attractions like the University of North Alabama and Deibert Park. For transportation, consider walking or biking, as the city is pedestrian-friendly. Aim to visit from January to February or November for lower accommodation rates, and book your stay on a Monday for the best prices. Use Expedia to compare hotel rates, find eco-friendly options, and consider package deals to combine your stay with flights and activities. Look for hotels with free cancellation for added flexibility.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay in Florence are January to February and November, where the prices are slightly lower. This is in comparison to June to August, where prices are slightly higher.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay in Florence is Monday. The most expensive day to stay in Florence is Saturday.
  • Find cheap hotels on Expedia: Expedia's search tool gives you the flexibility to choose your budget, preferred location, and additional preferences with ease. You can arrange your search results to display prices from lowest to highest, allowing you to find the most affordable hotels right away. Additionally, you have the option to refine your choices by hotel type. For instance, if you select the Eco-certified filter, you'll discover a selection of sustainable and environmentally-friendly hotels that are available for booking.
  • Consider bundling your trip: You can save money by combining your hotel stay in Florence with your flights and activities through an Expedia package deal.

Find the best attractions in Florence

Florence, Alabama, offers a charming mix of outdoor activities and scenic spots perfect for a romantic getaway. Visitors can explore urban parks, modern colleges, and impressive towers, making it ideal for families and those seeking a vibrant city experience. Don't miss the chance to visit Florence itself, where you can enjoy local attractions and the beautiful surroundings.

  • University of North Alabama: This vibrant university blends modern education with a lively city atmosphere. Visitors can explore the beautiful campus, engage with students, and appreciate the rich history and traditions that define this institution.
  • Renaissance Tower: An iconic landmark in Florence, Renaissance Tower offers stunning views of the city skyline. Its modern architecture and city vibes make it a perfect spot for photography and enjoying the urban landscape.
  • Kennedy-Douglass Center for the Arts: Immerse yourself in local culture at this arts center, showcasing diverse exhibitions and community events. It’s a great place to experience the artistic spirit of Florence while appreciating local talent.

Best time to go to Florence

The best time to visit Florence is dependent on what kind of holiday you are seeking. July is its hottest month on average. At this time, visitor numbers are slightly high and weather is mostly sunny with light rain. January is its coolest month on average. At this time, visitor numbers are slightly low and weather is mostly sunny with light rain.

calendarCalendar MonthtemperatureTemperaturerainPrecipitationmostlyCloudinessoccupationOccupancypricePricing
January40.1°F (4.5°C)Light RainMostly SunnySlightly LowSlightly Low
February44.4°F (6.9°C)Light RainMostly CloudySlightly LowSlightly Low
March52.3°F (11.3°C)Light RainMostly SunnyAverageAverage
April59.9°F (15.5°C)Light RainMostly SunnyAverageAverage
May68.7°F (20.4°C)Light RainMostly SunnySlightly HighAverage
June76.6°F (24.8°C)Light RainMostly SunnySlightly HighSlightly High
July79.0°F (26.1°C)Light RainMostly SunnySlightly HighSlightly High
August78.1°F (25.6°C)Light RainMostly SunnyAverageSlightly High
September72.9°F (22.7°C)Light RainMostly SunnyAverageAverage
October62.1°F (16.7°C)Light RainMostly SunnyAverageAverage
November50.5°F (10.3°C)Light RainMostly SunnyAverageSlightly Low
December45.0°F (7.2°C)Light RainMostly SunnySlightly LowAverage

The nearest major airports for your trip to Florence

Traveling to Florence, Alabama, can be done via several nearby airports. Huntsville International Airport (HSV) is 83.7km away, with hotel options like The Westin Huntsville and Huntsville Marriott at the Space & Rocket Center, both 12.9km from the airport. Muscle Shoals Regional Airport (MSL) is only 8.0km from Florence, offering nearby stays such as Renaissance Shoals Resort and Spa and The ColdWater Inn, both 4 and 8.0km from MSL, respectively. Finally, Corinth's Roscoe Turner Field (CRX) is 85.3km away, featuring hotels like The General's Quarters Boutique Hotel, located 8.0km from the airport. Each location provides various transportation options for easy access.

Frequently asked questions

Where is the best place to stay in Florence?
Hampton Inn & Suites Florence-Downtown is a favorite with Expedia customers. This hotel offers free breakfast and an indoor pool. Other top choices based on reviews include Renaissance Shoals Resort & Spa and Comfort Suites Florence Shoals Area. See all available top hotels, or vacation rentals in Florence.
What's the top vacation rental in Florence?
Lagniappe in Florence: This Florence vacation home rental is equipped with a barbecue grill, air-conditioning, and laundry facilities to help you feel comfortable during your stay. Kitchen amenities include a dishwasher, a fridge, and a stovetop. Other favorite homes for rent in Florence are Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly! and Rare Find Downtown Florence 2 Br. See all vacation rentals in Florence.
If I need to cancel my hotel reservation in Florence, will I receive a refund?
Yes, most hotel reservations are fully refundable provided that you cancel prior to the hotel's cancellation deadline, which is often 24 or 48 hours before your check-in date. If you have a non-refundable reservation, you might be able to cancel it and be given a refund within 24 hours of booking. Filter your search by fully refundable to find flexible hotel deals in Florence.
Where can I learn more about changing or cancelling my trip to Florence?
To access more information about rescheduling or cancelling your trip to Florence, click here.
What's the best accommodation for families in Florence?
Comfort Suites Florence Shoals Area is a hotel with an indoor pool and free parking, and it's a top choice on Expedia for families. Other options for your family trip include Baymont by Wyndham Florence/Muscle Shoals and Quality Inn Florence Muscle Shoals. Kids of all ages will also enjoy a visit to Children's Museum of the Shoals. Find more child-friendly accommodations in Florence.
What is the favorite LGBTQ-friendly place to stay in Florence?
Renaissance Shoals Resort and Spa is a top LGBTQ-friendly resort that features a full-service spa and 2 restaurants. Comfort Suites Florence Shoals Area and Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG are other good choices for your stay.
What's the best pet-friendly hotel in Florence?
Renaissance Shoals Resort & Spa is a top resort for people traveling with their pets, and offers 2 restaurants and 2 hot tubs for its human guests. Other good options to stay with your pet include Baymont by Wyndham Florence/Muscle Shoals and Residence Inn Florence Marriott. See more pet-friendly hotel accommodations in Florence.
Where is the best hotel to stay close to University of North Alabama?
Hampton Inn & Suites Florence-Downtown is one of the top choices for your stay based on our traveler data, and this hotel offers free breakfast and an indoor pool. It's located just a short 0.9 mi (1.4 km) from University of North Alabama. Other good options within a short distance include The Stricklin Hotel and GunRunner Boutique Hotel.
What about the best place to stay close to Joe Wheeler State Park?
One of the top choices for your stay is Economy Inn, located 1.2 mi (1.9 km) from Joe Wheeler State Park, and this property offers free parking and free WiFi.
What are some hotels with pools in Florence?
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG is a top hotel with an indoor pool, free buffet breakfast, and free WiFi. View all hotels with pools in Florence.
What is the best spa hotel in Florence?
Renaissance Shoals Resort & Spa is a top spa hotel featuring a fitness center, a hair salon, and an indoor pool. Enjoy a facial, body scrub, or hydrotherapy at the onsite spa. See all spa hotels in Florence.
What's the best accommodation near Northwest Alabama Regional Airport (MSL)?
Days Inn by Wyndham Muscle Shoals is one of the top choices for your stay and is a popular hotel, featuring free breakfast and free WiFi. It's located 2.8 mi (4.5 km) from Northwest Alabama Regional Airport. Other choices close to the airport include Clarion Inn and Red Roof Inn Muscle Shoals.
How is it staying in Florence?
Families will find kid-friendly activities in Florence, and visitors give high marks for the top-notch restaurants. This city also attracts tourists with its live music, riverfront, and shopping. In Florence, there are 94 hotels and other accommodations to choose from. Find out more about Florence.
What is there to see in Florence?
Cultural venues include Shoals Community Theater, Pope's Tavern Museum, and Indian Mound and Museum. Landmarks like Kennedy-Douglass Center for the Arts, Larimore Home, and W.C. Handy Home might be worth a visit. Natural beauty is on display at Wilson Lake, Pickwick Lake, and Tennessee River. Check out what more to see and do in Expedia's Florence guide.
What's the seasonal weather like in Florence?
The hottest months are usually July and August with an average temp of 77°F, while the coldest months are January and February with an average of 45°F. Average annual precipitation for Florence is 62 inches.