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The Merchant's House, BW Signature Collection

3.5 star property
Hotel in Salisbury with a 24-hour front desk and a bar

Choose dates to view prices

The Merchant's House, BW Signature Collection blends historical charm with modern amenities. Guests enjoy a buffet breakfast and later unwind with drinks at the bar. The hotel provides free self-parking, and the attentive staff ensures a comfortable stay.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Free WiFi
The current price is AED 276
AED 331 total
includes taxes & fees
4 Jan - 5 January 2026

Room options

Available filters for rooms
Showing 16 of 16 rooms

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

8.4 out of 10
Very good
(5 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.6 out of 10
Excellent
(38 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 18 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Classic Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 18 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(9 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 19 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Electric kettle
Free bottled water
Coffee/tea maker
  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

View all photos for Classic Single Room

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

About the neighborhood

Map
29 Milford St, Salisbury, England, SP1 2AP

What's nearby

  • Market Square - 3 min walk - 0.3 km
  • Cathedral Close - 4 min walk - 0.4 km
  • Salisbury Cathedral - 7 min walk - 0.7 km
  • Magna Carta Chapter House - 7 min walk - 0.7 km
  • Salisbury Museum - 9 min walk - 0.8 km

Getting around

  • Salisbury (XSR-Salisbury Train Station) - 13 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 41 min drive

Restaurants

  • ‪Chick-O-Land - ‬2 min walk
  • ‪McDonald's - ‬2 min walk
  • ‪The Coach & Horses - ‬3 min walk
  • ‪Noodle Camp - ‬3 min walk
  • ‪PizzaExpress - ‬3 min walk

About this property

The Merchant's House, BW Signature Collection

Hotel in the historical district
The Merchant's House, BW Signature Collection provides a bar and more. Guests can connect to free in-room WiFi.
You'll also find perks like:
  • Buffet breakfast (surcharge), a 24-hour front desk, and smoke-free premises
  • Guest reviews speak highly of the breakfast, central location, and helpful staff
Room features
All guestrooms at The Merchant's House, BW Signature Collection offer thoughtful touches such as laptop-friendly workspaces and air conditioning, as well as amenities like free WiFi and free bottled water. Guest reviews highly rate the clean rooms at the property.
Extra conveniences in all rooms include:
  • Free tea bags/instant coffee and electric kettles
  • Bathrooms with tubs or showers and free toiletries
  • 40-inch LED TVs with digital channels
  • Heating, daily housekeeping, and desks

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  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
8.2 out of 10, Very Good, 754 reviews
The price is AED 281
AED 338 total
includes taxes & fees
4 Jan - 5 January 2026
Mercure White Hart Hotel Salisbury and Apartments

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit

We should mention

This property does not have elevators

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

Is The Merchant's House, BW Signature Collection pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Merchant's House, BW Signature Collection?

As of 15 December 2025, prices found for a 1-night stay for 2 adults at The Merchant's House, BW Signature Collection on 4 January 2026 start from $90.25, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Limited spots are available.

What time is check-in at The Merchant's House, BW Signature Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at The Merchant's House, BW Signature Collection?

Check-out is at 11:00 AM.

Where is The Merchant's House, BW Signature Collection located?

Situated in the historical district, this hotel is within a 5-minute walk of Southampton Skating and Market Square. Parish Church of St Thomas and St Edmund and Cathedral Close are also within 10 minutes. Salisbury (XSR-Salisbury Train Station) is 13 minutes by foot and Salisbury Station is 13 minutes.

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The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 566 out of 822 reviews
Rating 8 - Good. 181 out of 822 reviews
Rating 6 - Okay. 54 out of 822 reviews
Rating 4 - Poor. 14 out of 822 reviews
Rating 2 - Terrible. 7 out of 822 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025

8/10 Good

Epe-Erana

Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025

10/10 Excellent

Tommy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, fantastic room, great food excellent little touches.
Stayed 1 night in Jul 2025

10/10 Excellent

Stephan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very spacious room and nice bathroom
Stayed 6 nights in Sep 2025

8/10 Good

Russell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and efficient staff. Quite small but clean room. An old building, so some uneven and squeaky floors, but that’s to be expected. Slightly inconvenient to have to nominate a breakfast time.
Stayed 1 night in Nov 2025

8/10 Good

David

Liked: Cleanliness, amenities
Great situation in town centre.
Stayed 2 nights in Oct 2025

8/10 Good

M P

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great break

Very friendly staff on the desk and in the restaurant. The location was very central and great for exploring the city. We would stay there again
Stayed 2 nights in Aug 2025

10/10 Excellent

Lynnett

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, comfy rooms. Very nice front desk staff gave good recommendations and directions. On site parking. Walk to shops and Cathedral!
Stayed 1 night in Sep 2025

10/10 Excellent

james

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very limited parking, but extremely walkable. Rooms are small but comfortable.
Stayed 2 nights in Sep 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent place in the heart of Salisbury, friendly staff and a good break with friends
Stayed 1 night in Jul 2025

8/10 Good

David

Liked: Cleanliness, staff & service, property conditions & facilities
Helpful staff
Stayed 1 night in Sep 2025

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cracking hotel

Lovely hotel close to city centre. Staff were fantastic and very friendly. Room great and breakfast delicious. I hope to come back one day.
Stayed 1 night in Aug 2025

8/10 Good

Susan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great location

Great location, helpful staff, comfortable room for one night stay in Salisbury.
Stayed 1 night in Jul 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Only stayed one night. Pleasant, friendly, walkable.
Stayed 1 night in Aug 2025

8/10 Good

Christopher

Liked: Cleanliness, property conditions & facilities, room comfort
Nice hotel, comfortable stay.
Stayed 2 nights in May 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best choice in town

I always stay here when in Salisbury. Good service, comfortable,good breakfast. Definitely better than the alternatives.
Stayed 1 night in Aug 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay- just be advised that if you’re bringing your car, there isn’t much parking
Stayed 1 night in Jun 2025

10/10 Excellent

Rhonda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nicely located heriage building, breakfast was great, staff was attentive, room was a little small but had air conditioning and a nice bathroom.
Stayed 2 nights in Jul 2025

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely hotel, friendly staff!! Happy days.
Stayed 2 nights in Jul 2025

10/10 Excellent

Brett

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Did not take up the 15£ breakfast option so I do not have an opinion on that. However staff took great care of our luggage as we visited the local sights and customer service was fantastic.
Stayed 1 night in Oct 2025

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great staff. Clean and lovely rooms.
Stayed 1 night in Jul 2025

6/10 Okay

Kevin

Liked: Cleanliness, property conditions & facilities, room comfort

Comfortable rooms

An ok stay , receptionist could at least look up from her phone and acknowledge customers when they walk into the hotel . Parking is limited but rooms are comfortable and well soundproofed .
Stayed 3 nights in Sep 2025