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The Merchant's House, BW Signature Collection

3.5 star property
History surrounds travelers at this centrally located hotel where the past meets present, staff greets guests warmly, and evening drinks cap off days of exploration

Choose dates to view prices

The Merchant's House, BW Signature Collection blends historical charm with modern amenities. Guests enjoy a buffet breakfast and later unwind with drinks at the bar. The hotel provides free self-parking, and the attentive staff ensures a comfortable stay.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Bar
  • Housekeeping
  • 24/7 front desk
The current price is AED 347
AED 416 total
includes taxes & fees
12 Apr - 13 Apr

Room options

Available filters for rooms
Showing 16 of 16 rooms

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(6 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(42 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Classic Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.2 out of 10
Wonderful
(10 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

About the neighborhood

Located in Salisbury, The Merchant's House, BW Signature Collection is in the historical district. New Forest National Park and Homington Down reflect the area's natural beauty and area attractions include Salisbury Arts Centre and Five Rivers Leisure Centre. Looking to enjoy an event or a game while in town? See what's happening at Southampton Skating or Raymond McEnhill Stadium. Guests love the hotel's central location. Visit our Salisbury travel guide
Map
29 Milford St, Salisbury, England, SP1 2AP

What's nearby

  • Cathedral Close
    Cathedral Close
    4 min walk - 0.4 km
  • Salisbury Cathedral
    Salisbury Cathedral
    7 min walk - 0.7 km
  • Magna Carta Chapter House
    Magna Carta Chapter House
    7 min walk - 0.7 km
  • Salisbury Museum
    Salisbury Museum
    9 min walk - 0.8 km
  • Market Square
    3 min walk - 0.3 km

Getting around

  • Salisbury (XSR-Salisbury Train Station)
    13 min walk
  • Bournemouth (BOH-Bournemouth Intl.)
    41 min drive

Restaurants

  • Chick-O-Land
    2 min walk
  • McDonald's
    2 min walk
  • Charlie’s Café
    3 min walk
  • Noodle Camp
    3 min walk
  • The Coach & Horses
    3 min walk

About this property

The Merchant's House, BW Signature Collection

Hotel near Salisbury Cathedral
The Merchant's House, BW Signature Collection provides a bar and more. Guests can connect to free in-room WiFi.
You'll also find perks like:
  • Buffet breakfast (surcharge), a 24-hour front desk, and smoke-free premises
  • Guest reviews speak highly of the breakfast, central location, and helpful staff
Room features
All guestrooms at The Merchant's House, BW Signature Collection offer thoughtful touches such as laptop-friendly workspaces and air conditioning, as well as amenities like free WiFi and free bottled water. Guest reviews highly rate the clean rooms at the property.
Extra conveniences in all rooms include:
  • Free tea bags/instant coffee and electric kettles
  • Bathrooms with tubs or showers and free toiletries
  • 40-inch LED TVs with digital channels
  • Heating, daily housekeeping, and desks

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The price is AED 317
AED 380 total
includes taxes & fees
19 Apr - 20 Apr
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit

We should mention

This property does not have elevators

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

Is The Merchant's House, BW Signature Collection pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Merchant's House, BW Signature Collection?

As of 29 March 2026, prices found for a 1-night stay for 2 adults at The Merchant's House, BW Signature Collection on 12 April 2026 start from AED 347, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Limited spots are available.

What time is check-in at The Merchant's House, BW Signature Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at The Merchant's House, BW Signature Collection?

Check-out is at 11:00 AM.

Where is The Merchant's House, BW Signature Collection located?

Situated in the historical district, this hotel is within a 10-minute walk of Southampton Skating and Salisbury Cathedral. Market Square and Parish Church of St Thomas and St Edmund are also within 10 minutes. Salisbury (XSR-Salisbury Train Station) is 13 minutes by foot and Salisbury Station is 13 minutes.

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Reviews

The Merchant's House, BW Signature Collection Reviews

9.2

Wonderful

9.6

Cleanliness

8.6

Amenities

9.6

Staff & service

9.2

Property conditions & facilities
Rating 10 - Excellent. 582 out of 853 reviews
Rating 8 - Good. 191 out of 853 reviews
Rating 6 - Okay. 58 out of 853 reviews
Rating 4 - Poor. 15 out of 853 reviews
Rating 2 - Terrible. 7 out of 853 reviews

Reviews

Verified

8/10 Good

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Decent rooms for the price, wonderful staff. Great location.
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff, very comfortable bed, extra toiletries plus biscuits on drinks tray would have made top rate.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Janette

Liked: Cleanliness
Lovely comfortable, clean room in a great central location. Staff friendly and helpful! Thoroughly enjoyed and will return.
Stayed 1 night in Mar 2026
Verified

8/10 Good

Lynne

Liked: Cleanliness, staff & service, property conditions & facilities
Great location in the heart of Salisbury. An historic old inn where you could stay in the room which Lord Nelson once stayed in. Full buffet breakfast with eggs cooked to order, disappointed y the fact that they only offer drip coffee. No mini bar in the rooms, only body wash was supplied in the way of toiletries and no complimentary water in the rooms meant only 3.5 rating.
Stayed 8 nights in Feb 2026
Verified

8/10 Good

Ellen

Liked: Cleanliness, amenities, property conditions & facilities
Goede locatie, schone kamer
Stayed 5 nights in Feb 2026
Verified

10/10 Excellent

Emma

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Room. Staff were lovely and couldnt do enough for us! Disability friendly. Accessible needs provided for. Dietary requirements provided for. Lovely breakfast, lots of choice and unlimited. Great location for tourist attractions. Clean. Thankyou we will return.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Rajesh

Liked: Cleanliness, amenities, property conditions & facilities
Clean room and kind staff and good location.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I couldn't fault this place at all.
Stayed 1 night in Jan 2026
Verified

8/10 Good

Rayah

Liked: Amenities, property conditions & facilities
Good location and nice place overall. Bathroom could use a deep clean and the nightclub across the road was making the walls vibrate a bit but for the price we were happy
Stayed 1 night in Dec 2025
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service
Bar needs a bit more atmosphere and barista style coffee at breakfast would make this a 5* stay.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Rachel

Liked: Cleanliness, amenities, property conditions & facilities
The room was a great size and had all the amenities we needed for the night. Location was very central and easy to find and within walking distance of all the attractions. Would definitely stay again and recommend to others
Stayed 1 night in Dec 2025
Verified

4/10 Poor

Christopher

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Room comfort
The breakfast was ok but should have been included in the expensive room price. The bed was tiny and uncomfortable. The room faced out towards a nightclub that bumped bass until 3am and then the patrons spilled into the street and were loud af until 4am. Getting to the room was a nightmare as the interior is a maze and I took a wrong turn almost every time I came in or out. The bartender did not know how to make an old fashioned. I was unable to leave my luggage behind for 2 hours while I toured the cathedral, which cost me an additional £13 for storage at a other location. Thos place boasts about it's vibrant history but out of the 13 hotels I have stayed in on this trip, it was hands down the worst one. Will not return.
Stayed 2 nights in Dec 2025
Verified

6/10 Okay

Jeremy

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Clean Room and Bathroom
Stayed 1 night in Dec 2025
Verified

6/10 Okay

Mark

Liked: Cleanliness
Disliked: Room comfort
Stayed here for a second time and highly disappointed with the room. Very small. Opposite a nightclub with no double glazing so very loud till around 3am. Twin beds for a married couple. Bathroom very tight and not able to use the shower in the bath
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities
Clean room
Stayed 1 night in Dec 2025
Verified

6/10 Okay

Joseph

Liked: Cleanliness, staff & service, amenities
The bed wasn't very comfortable and the pillows were like rocks.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Remains the best hotel in town. Also recommend the Indian Restaurant that operates there three nights a week.
Stayed 1 night in Dec 2025
Verified

8/10 Good

Russell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and efficient staff. Quite small but clean room. An old building, so some uneven and squeaky floors, but that’s to be expected. Slightly inconvenient to have to nominate a breakfast time.
Stayed 1 night in Nov 2025
Verified

8/10 Good

Jemma

Liked: Cleanliness, staff & service, amenities
Room was clean and comfy. Staff very helpful and nice. Half price welcome drink in the bar. Only downside, was parking (very limited) and couldn’t get a space. However, location is great and so close to the city centre.
Stayed 1 night in Nov 2025
Verified

8/10 Good

Norma

Liked: Cleanliness, amenities, property conditions & facilities
The staff, amenities like nice clean room and bathroom. It’s walkable to restaurants, tourist attractions like Christmas Market, shopping centre, Salisbury cathedral and Magna Carta.
Stayed 1 night in Nov 2025
Verified

8/10 Good

Epe-Erana

Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities
Room was clean and the staff really looked after us especially when we arrived in torrential rain and they provided somewhere for us to eat our lunch
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A surprise in the heart of Salisbury. Friendly, comfortable, good value and professional.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025
Verified

8/10 Good

Peter

Liked: Cleanliness, amenities
The room was very clean and everything worked
Stayed 2 nights in Nov 2025