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The Merchant's House, BW Signature Collection

3.5 star property
History surrounds travelers at this centrally located hotel where the past meets present, staff greets guests warmly, and evening drinks cap off days of exploration

Choose dates to view prices

The Merchant's House, BW Signature Collection blends historical charm with modern amenities. Guests enjoy a buffet breakfast and later unwind with drinks at the bar. The hotel provides free self-parking, and the attentive staff ensures a comfortable stay.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Bar
  • Housekeeping
  • 24/7 front desk
The current price is AED 291
AED 350 total
includes taxes & fees
15 Mar - 16 Mar

Room options

Available filters for rooms
Showing 16 of 16 rooms

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(6 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(42 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Classic Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.2 out of 10
Wonderful
(10 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
Free bottled water
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Separate bedroom
Private bathroom
Hair dryer
Coffee/tea maker
Electric kettle
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

About the neighborhood

Located in Salisbury, The Merchant's House, BW Signature Collection is in the historical district. New Forest National Park and Homington Down reflect the area's natural beauty and area attractions include Five Rivers Leisure Centre and Downton Leisure Centre. Looking to enjoy an event or a game while in town? See what's happening at Southampton Skating or Raymond McEnhill Stadium. Guests love the hotel's central location. Visit our Salisbury travel guide
Map
29 Milford St, Salisbury, England, SP1 2AP

What's nearby

  • Salisbury Cathedral, England
    Cathedral Close
    4 min walk - 0.4 km
  • Salisbury Cathedral featuring religious aspects and a church or cathedral
    Salisbury Cathedral
    7 min walk - 0.7 km
  • Magna Carta House in Salisbury Ireland.
    Magna Carta Chapter House
    7 min walk - 0.7 km
  • Salisbury and South Wiltshire Museum featuring heritage architecture
    Salisbury Museum
    9 min walk - 0.8 km
  • Market Square
    3 min walk - 0.3 km

Getting around

  • Salisbury (XSR-Salisbury Train Station)
    13 min walk
  • Bournemouth (BOH-Bournemouth Intl.)
    41 min drive

Restaurants

  • Chick-O-Land
    2 min walk
  • McDonald's
    2 min walk
  • Charlie’s Café
    3 min walk
  • Noodle Camp
    3 min walk
  • The Coach & Horses
    3 min walk

About this property

The Merchant's House, BW Signature Collection

Hotel near Salisbury Cathedral
The Merchant's House, BW Signature Collection provides a bar and more. Guests can connect to free in-room WiFi.
You'll also find perks like:
  • Buffet breakfast (surcharge), a 24-hour front desk, and smoke-free premises
  • Guest reviews speak highly of the breakfast, central location, and helpful staff
Room features
All guestrooms at The Merchant's House, BW Signature Collection offer thoughtful touches such as laptop-friendly workspaces and air conditioning, as well as amenities like free WiFi and free bottled water. Guest reviews highly rate the clean rooms at the property.
Extra conveniences in all rooms include:
  • Free tea bags/instant coffee and electric kettles
  • Bathrooms with tubs or showers and free toiletries
  • 40-inch LED TVs with digital channels
  • Heating, daily housekeeping, and desks

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8.0 out of 10, Very Good, 756 reviews
The price is AED 277
AED 332 total
includes taxes & fees
27 Mar - 28 Mar
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit

We should mention

This property does not have elevators

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

Is The Merchant's House, BW Signature Collection pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Merchant's House, BW Signature Collection?

As of 12 March 2026, prices found for a 1-night stay for 2 adults at The Merchant's House, BW Signature Collection on 15 March 2026 start from AED 291, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Limited spots are available.

What time is check-in at The Merchant's House, BW Signature Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at The Merchant's House, BW Signature Collection?

Check-out is at 11:00 AM.

Where is The Merchant's House, BW Signature Collection located?

Situated in the historical district, this hotel is within a 10-minute walk of Southampton Skating and Salisbury Cathedral. Market Square and Parish Church of St Thomas and St Edmund are also within 10 minutes. Salisbury (XSR-Salisbury Train Station) is 13 minutes by foot and Salisbury Station is 13 minutes.

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Reviews

The Merchant's House, BW Signature Collection Reviews

9.2

Wonderful

9.6

Cleanliness

8.6

Amenities

9.6

Staff & service

9.2

Property conditions & facilities
Rating 10 - Excellent. 580 out of 847 reviews
Rating 8 - Good. 187 out of 847 reviews
Rating 6 - Okay. 58 out of 847 reviews
Rating 4 - Poor. 15 out of 847 reviews
Rating 2 - Terrible. 7 out of 847 reviews

Reviews

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025

8/10 Good

Rayah

Liked: Amenities, property conditions & facilities
Good location and nice place overall. Bathroom could use a deep clean and the nightclub across the road was making the walls vibrate a bit but for the price we were happy
Stayed 1 night in Dec 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Remains the best hotel in town. Also recommend the Indian Restaurant that operates there three nights a week.
Stayed 1 night in Dec 2025

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025

8/10 Good

Epe-Erana

Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities
Room was clean and the staff really looked after us especially when we arrived in torrential rain and they provided somewhere for us to eat our lunch
Stayed 2 nights in Oct 2025

10/10 Excellent

Tommy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, fantastic room, great food excellent little touches.
Stayed 1 night in Jul 2025

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had a lovely time in Salisbury at the merchants hotel, the staff were friendly, the room was clean and comfortable.
Stayed 1 night in Nov 2025

6/10 Okay

Jeremy

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Clean Room and Bathroom
Stayed 1 night in Dec 2025

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely Stay

Best buffet breakfast, eggs cooked perfectly to order. All the staff friendly and helpful. Accommodation perfect, comfortable, clean everything we needed.
Stayed 2 nights in Oct 2025

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely city centre hotel

Lovely hotel in the centre of the city. Great staff and lovely room. Breakfast was also fab!
Stayed 2 nights in Aug 2025

10/10 Excellent

Michelle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overnight in Salisbury

Lovely stay in the Merchants Room. Hotel well located, walked from here to Salisbury Cathedral. Breakfast was excellent.
Stayed 1 night in Sep 2025

10/10 Excellent

Karl

Liked: Cleanliness, staff & service, amenities
I had a very solid stay here. The staff were welcoming and efficient, and my single room was spotless and comfortable. The windows have excellent soundproofing; while I can't confirm if it muffles the weekend noise from the nightclub across the road, it was quiet during my weeknight stay. All this for £52 per night is a great value.
Stayed 2 nights in Nov 2025

8/10 Good

Peter

Liked: Cleanliness, amenities
The room was very clean and everything worked
Stayed 2 nights in Nov 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A surprise in the heart of Salisbury. Friendly, comfortable, good value and professional.
Stayed 1 night in Nov 2025

8/10 Good

Jemma

Liked: Cleanliness, staff & service, amenities
Room was clean and comfy. Staff very helpful and nice. Half price welcome drink in the bar. Only downside, was parking (very limited) and couldn’t get a space. However, location is great and so close to the city centre.
Stayed 1 night in Nov 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best choice

As always, a great stay. Helpful staff, great breakfast, good position. Better than the alternatives.
Stayed 2 nights in Oct 2025

8/10 Good

Christopher

Liked: Cleanliness, property conditions & facilities, room comfort
Nice hotel, comfortable stay.
Stayed 2 nights in May 2025

10/10 Excellent

Joanna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely bar and bar staff and offering the first drink half price was a lively touch.
Stayed 1 night in Sep 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities
Clean room
Stayed 1 night in Dec 2025

8/10 Good

Roderick

Liked: Cleanliness, staff & service, room comfort

Hotel close to city centre.

Staff were friendly and helpful. Room was spacious and clean.
Stayed 1 night in Sep 2025

8/10 Good

David

Liked: Cleanliness, amenities
Great situation in town centre.
Stayed 2 nights in Oct 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent place in the heart of Salisbury, friendly staff and a good break with friends
Stayed 1 night in Jul 2025