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Best Western George Hotel

3.0 star property

Choose dates to view prices

In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services
The current price is AED 267
AED 320 total
includes taxes & fees
15 Mar - 16 Mar

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Desk
Daily housekeeping
  • 7 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(15 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Desk
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Desk
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Desk
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Desk
Daily housekeeping
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Daily housekeeping
Desk
  • Sleeps 2
  • 1 King Bed

About the neighborhood

Located in Swaffham, Best Western George Hotel is in the city center. Swaffham Museum and Dereham History & Bishop Bonner's Cottage Museum are cultural highlights, and some of the area's landmarks include Castle Acre Priory and Oxburgh Hall. Swaffham Leisure Centre and Gooderstone Water Gardens are also worth visiting. Visit our Swaffham travel guide
Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Church of St Peter and St Paul
    1 min walk - 0.0 km
  • Market Square
    3 min walk - 0.3 km
  • Swaffham Museum
    3 min walk - 0.3 km
  • The Green Britain Centre
    11 min walk - 0.9 km
  • Swaffham Leisure Centre
    15 min walk - 1.3 km

Getting around

  • Mid-Norfolk Railway Dereham
    19 min drive
  • Stansted Airport (STN)
    85 min drive

Restaurants

  • Costa Coffee
    1 min walk
  • McDonald's
    3 min drive
  • Market Cross
    8 min walk
  • The Red Lion
    3 min walk
  • The Tea Pot
    4 min walk

About this property

Best Western George Hotel

Hotel in the city center
You can look forward to a terrace, dry cleaning/laundry services, and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self parking
  • English breakfast (surcharge), a 24-hour front desk, and 3 meeting rooms
  • Luggage storage, a banquet hall, and a front-desk safe
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at Best Western George Hotel offer amenities such as free WiFi.
Other conveniences in all rooms include:
  • Heating and portable fans
  • Tubs or showers, free toiletries, and hair dryers
  • Electric kettles, daily housekeeping, and desks

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AED 238 total
includes taxes & fees
13 Mar - 14 Mar
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at Best Western George Hotel?

As of 8 March 2026, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 15 March 2026 start from AED 267, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Self parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Check-out is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

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Reviews

Best Western George Hotel Reviews

7.8

Good

8.0

Cleanliness

8.0

Location

8.6

Staff & service

7.0

Property conditions & facilities
Rating 10 - Excellent. 88 out of 330 reviews
Rating 8 - Good. 145 out of 330 reviews
Rating 6 - Okay. 64 out of 330 reviews
Rating 4 - Poor. 21 out of 330 reviews
Rating 2 - Terrible. 12 out of 330 reviews

Reviews

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025

2/10 Terrible

Emma

Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025

8/10 Good

Parveen

Liked: Cleanliness
Upon arrival, the staff were very helpful. The room allocated was on the second floor. Very spacious and clean room. The bathroom was fantastic, very clean and bright. Both bathroom and the bedroom were well heated. We slept so well. The shower water pressure was not great. The hotel is very nice. The rooms need updating, and could do with some maintenance such as walls abd ceilings.I would definitely recommend this hotel and I would come back again.
Stayed 1 night in Dec 2025

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025

10/10 Excellent

Greg

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Stayed 1 night in Jun 2025

8/10 Good

Lorraine

Liked: Cleanliness, staff & service
This hotel is in an excellent position to the town. The staff were efficient and friendly and the breakfast was the best we've had in a hotel for a long time. Unfortunately the hotel is is need of an update. We had the first room (51) on the ground floor. This backed onto a courtyard outside the kitchen. It was noisy and there was a "hume" from some kind of machinery that kept kicking in. The heating was not on in the evening, despite it being only 2 degrees outside. For the sake of convenience, we would stay again.
Stayed 1 night in Nov 2025

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024

8/10 Good

Margaret

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Anniversary stay

George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Stayed 3 nights in Jul 2025

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities

Adequate but needs updating

Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
Stayed 2 nights in Aug 2025

4/10 Poor

christopher

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Step back to the 80,s

This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
Stayed 1 night in Jun 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, room comfort
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Stayed 4 nights in Jul 2024

8/10 Good

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good value for a night or two

Nice staff and good value.
Stayed 1 night in Sep 2023

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent king size room lovely bathroom
Stayed 1 night in Jun 2024

8/10 Good

Sandra A

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Feedback

Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Stayed 1 night in Jul 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

10/10 Excellent

Daryl

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Recommend

Good room in a quaint hotel. Great food and friendly helpful staff.
Stayed 2 nights in Jun 2024

8/10 Good

Audrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are absolutely amazing. Very friendly. Great service. Great food. Would definitely stay there again. The room was very clean as well.
Stayed 1 night in Jun 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Look forward tp returning.

Very much enjoyed our stay and, without exception, the staff couldn't have been more helpful - or lovelier!
Stayed 4 nights in Mar 2024