Welcome to Unpack ’25, the data-driven travel trends from Expedia. Explore the up-and-coming destinations and places to stay for inspiration on your next trip.
Detour
Destinations
Detour Destinations are less well-known and crowded than tourist hotspots, but these rising stars are well worth putting on an itinerary, either as an add-on or the new, final destination. Discover the trending destinations for 2025:
Reims, France
Detour from Paris
Brescia, Italy
Detour from Milan
Cozumel, Mexico
Detour from Cancun
Santa Barbara, California, USA
Detour from Los Angeles
Waikato, New Zealand
Detour from Auckland
Girona, Spain
Detour from Barcelona
Fukuoka, Japan
Detour from Tokyo
Abu Dhabi, UAE
Detour from Dubai
Krabi, Thailand
Detour from Phuket
Canmore, Alberta, Canada
Detour from Calgary
Goods Getaways
From a viral chocolate bar from Dubai to skincare products from Korea, travelers are going the distance in search of goods they can’t get at home and can’t go home without. Enter your next souven-era with these Goods Getaways:
2025
Set-Jetting Forecast
Expedia Group spotted Set-Jetting as a new travel trend in 2023, and movies, streaming shows, and network TV are still influencing where travelers will go next. Visit the top entertainment-inspired destinations for 2025:
One-Click Trips
Shopping on TikTok and Instagram has become the new normal, but social media shopping has just scratched the surface in travel. It’s never been easier to go from looking to booking creator-curated trips with Travel Shops, which will start rolling out in more countries in 2025. Join the waitlist and follow these seasoned travel creators:
