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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
This eco-certified hotel in the business district combines natural beauty with modern convenience, featuring a state-of-the-art gym for recharging

Choose dates to view prices

Travelers find a tranquil escape at Allure Hotel & Conference Centre, Ascend Hotel Collection. The property offers a peaceful garden setting, rejuvenating sauna, and indoor pool where guests can unwind after an energizing workout at the well-equipped gym.

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • Hot tub
  • Parking included
  • Free WiFi
  • Air conditioning

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)

Highlights

Balcony
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

About the neighborhood

Located in Barrie, Allure Hotel & Conference Centre, Ascend Hotel Collection is in the business district. Mady Centre for the Performing Arts and Georgian College Gryphon Theatre are cultural highlights, and some of the area's attractions include Splashon Water Park Barrie and Ardagh Bluffs. Retro Planet and Barrie Arboretum at Sunnidale Park are also worth visiting. Enjoy the area's slopes with cross-country skiing and downhill skiing, and don't miss out on the snowshoeing and snowmobiling. Visit our Barrie travel guide
Map
20 Fairview Rd, Barrie, ON, L4N4P3

What's nearby

  • barrie centennial park lake beach front summer time
    Barrie Centennial Park
    5 min drive - 4.0 km
  • Allandale Recreation Centre
    13 min walk - 1.1 km
  • Royal Victoria Hospital
    5 min drive - 10.1 km
  • Splashon Water Park Barrie
    6 min drive - 4.4 km
  • Lackey's Bush Trail Trailhead
    6 min drive - 1.9 km

Getting around

  • Allandale Waterfront Station
    3 min drive
  • Toronto Pearson Intl. Airport (YYZ)
    52 min drive

Restaurants

  • ONroute Barrie
    19 min walk
  • Tim Hortons
    19 min walk
  • Circle K
    14 min walk
  • Pie Wood Fired Pizza Joint
    4 min drive
  • Starbucks
    4 min drive

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Hotel in the business district
A garden, dry cleaning/laundry services, and a gym are just a few of the amenities provided at Allure Hotel & Conference Centre, Ascend Hotel Collection. For some rest and relaxation, visit the sauna. In addition to a 24-hour business center and a snack bar/deli, guests can connect to free in-room WiFi, with speed of 50+ Mbps.
You'll also find perks like:
  • An indoor pool
  • Free self parking
  • Breakfast (surcharge), express check-out, and a front-desk safe
  • A banquet hall, luggage storage, and a vending machine
  • Guest reviews speak highly of the overall value and helpful staff
Room features
All 161 rooms feature comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and desk chairs. Guest reviews speak positively of the clean rooms at the property.
More amenities include:
  • Pillowtop mattresses and free cribs/infant beds
  • Bathrooms with shower/tub combinations and free toiletries
  • 42-inch flat-screen TVs with premium channels
  • Mini fridges, microwaves, and coffee/tea makers

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 55 lbs per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: CAD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a pool?

Yes, this property has an indoor pool. Pool access is from 11:00 AM–10:00 PM.

Is Allure Hotel & Conference Centre, Ascend Hotel Collection pet-friendly?

Yes, this hotel allows cats and dogs (limit 2 total) with a maximum weight of up to 55 lbs per pet. There's a fee of CAD 25.00 per accommodation, per day. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is free at this property.

What time is check-in at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is Allure Hotel & Conference Centre, Ascend Hotel Collection located?

Situated in the business district, this hotel is within 2 mi (3 km) of Allandale Recreation Centre, Barrie Centennial Park, and Lackey's Bush Trail Trailhead. Splashon Water Park Barrie and Sadlon Arena are also within 3 mi (5 km). Allandale Waterfront Station is 28 minutes by foot.

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Reviews

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

7.4

Good

7.4

Cleanliness

7.0

Amenities

8.0

Staff & service

6.8

Property conditions & facilities
Rating 10 - Excellent. 337 out of 1000 reviews
Rating 8 - Good. 287 out of 1000 reviews
Rating 6 - Okay. 178 out of 1000 reviews
Rating 4 - Poor. 100 out of 1000 reviews
Rating 2 - Terrible. 98 out of 1000 reviews

Reviews

10/10 Excellent

Marc

Liked: Cleanliness, amenities, property conditions & facilities
Staff was great greeted us with a smile , very pleasant to deal with. Room was clean. My wife and i had a great experience.
Stayed 1 night in Oct 2025

4/10 Poor

Rebecca

Disliked: Cleanliness, property conditions & facilities
Staff were friendly , beds were nice however bathroom tub was filthy and carpets , floors need replacing . Dog friendly hotel so expect some howling from pets left alone in the room
Stayed 1 night in Oct 2025

8/10 Good

Robert

Liked: Staff & service
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Stayed 1 night in Sep 2025

6/10 Okay

Samantha

Disliked: Cleanliness, property conditions & facilities
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
Stayed 1 night in Oct 2025

8/10 Good

Tracy

Liked: Cleanliness
Disliked: Property conditions & facilities
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Stayed 1 night in Oct 2025

10/10 Excellent

Nathan

Liked: Cleanliness, amenities, property conditions & facilities
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Stayed 1 night in May 2025

8/10 Good

CALVIN

Liked: Staff & service
Room was nice. Staff were very good/helpfully Smell from fridge was not.
Stayed 1 night in Aug 2025

10/10 Excellent

David

Liked: Staff & service
Linens are clean room is fine but you can tell the hotel hasn't had an update in a while
Stayed 1 night in Sep 2025

6/10 Okay

Marsala L

Liked: Cleanliness
We love this place and stay a few times a year, mostly for the hot tub and sauna on a cold evening. When we booked, we were sent an email saying they were open and functional, and the day after when we checked in we were told they were closed all weekend for maintenance. That should have been known the day before and told to us. We would have booked another weekend. Pretty disappointed.
Stayed 2 nights in Oct 2025

8/10 Good

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
really liked the location!
Stayed 1 night in Feb 2025

8/10 Good

CALVIN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were great. Room was excelent, and had good coffee.
Stayed 1 night in Jan 2025

10/10 Excellent

Russell

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice Hotel,the staff were very polite and helpful
Stayed 1 night in Nov 2024

10/10 Excellent

Heather

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fast and easy check in/ check out. Friendly staff, clean room with a nice view
Stayed 1 night in Nov 2024

8/10 Good

Trisha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay for our one night

Check in was easy. It was a one night stay for concert tickets we had. Location was good. Room was spacious.
Stayed 1 night in Mar 2025

8/10 Good

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Comfortable stay
Stayed 1 night in Apr 2024

10/10 Excellent

Carrie

Front desk staff was very friendly and check in was a breeze. Bed was comfy and room was very clean.
Stayed 1 night in Aug 2024

8/10 Good

Billie-Sue

Liked: Staff & service
For the price, I would stay again! Friendly staff and decent rooms!
Stayed 1 night in Sep 2023

8/10 Good

Brenda

Liked: Cleanliness, property conditions & facilities
Perfect for our one night stay. Comfortable room nice restaurant.
Stayed 1 night in Aug 2023

10/10 Excellent

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Been staying here for years, it’s central, it’s priced right and clean.
Stayed 1 night in Nov 2023

10/10 Excellent

Jamie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easy to get to. Clean rooms and staff are friendly.
Stayed 1 night in Sep 2024

10/10 Excellent

Katlyn

Liked: Cleanliness, staff & service, property conditions & facilities
Pet friendly and very polite employees
Stayed 8 nights in Oct 2024

8/10 Good

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place was amazing for the price, they have a decent pool and a hot tub! Perfect for families
Stayed 1 night in Aug 2023

8/10 Good

Natalja

Liked: Cleanliness, staff & service
Me and my partner enjoyed our stay. The room was clean and the staff was friendly, nothing to complain about.I believe we will stay there again.
Stayed 1 night in Oct 2024

8/10 Good

Glenda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff clean and comfortable
Stayed 1 night in Aug 2023

8/10 Good

eliana

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very pleasant and helpful
Stayed 1 night in Nov 2023