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Hotel Serena

2.0 star property
Escape to an Italian haven where history meets serenity. Indulge in fresh mornings, unwind amidst nature’s beauty.

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In the heart of downtown, Hotel Serena offers a tranquil retreat with continental breakfast and free in-room WiFi. Relax on the charming garden or enjoy a drink at the bar while taking in views from the picturesque terrace.

Reviews

7.2 out of 10
Good

Popular amenities

  • Breakfast included
  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Bar
  • Housekeeping

Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Classic Single Room

Classic Single Room | In-room safe, desk, soundproofing, free WiFi

Classic Single Room

Highlights

Soundproofed
Air conditioning
Private bathroom
Bidet
Hair dryer
Digital channels
Daily housekeeping
Desk
  • 23 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed | In-room safe, desk, soundproofing, free WiFi

Classic Double Room, 1 Double Bed

Highlights

Soundproofed
Air conditioning
Private bathroom
Bidet
Hair dryer
Digital channels
Daily housekeeping
Desk
  • 23 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Classic Twin Room, 2 Twin Beds

Classic Twin Room, 2 Twin Beds | In-room safe, desk, soundproofing, free WiFi

Classic Twin Room, 2 Twin Beds

Highlights

Soundproofed
Air conditioning
Private bathroom
Bidet
Hair dryer
Digital channels
Daily housekeeping
Desk
  • 23 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Classic Triple Room

Classic Triple Room | In-room safe, desk, soundproofing, free WiFi

Classic Triple Room

Highlights

Soundproofed
Air conditioning
Private bathroom
Bidet
Hair dryer
Digital channels
Daily housekeeping
Desk
  • 23 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed OR 3 Twin Beds

View all photos for Classic Quadruple Room, Private Bathroom

In-room safe, desk, soundproofing, free WiFi

Classic Quadruple Room, Private Bathroom

Highlights

Soundproofed
Air conditioning
Hair dryer
Bidet
Private bathroom
Digital channels
Daily housekeeping
Desk
  • 23 sq m
  • Sleeps 5
  • 1 Double Bed and 2 Twin Beds

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Property entrance

Hotel Embassy

Historic Centre of Florence
  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Breakfast available
9.0 out of 10, Wonderful, 131 reviews
The price is AED 400
AED 500 total
includes taxes & fees
9 Mar - 10 Mar
Hotel Embassy

About the neighborhood

Located in Historic Centre of Florence neighborhood, Hotel Serena is connected to the convention center. Basilica of Santa Maria Novella and Uffizi Gallery are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Fortezza da Basso. Florence Botanical Gardens and Boboli Gardens are also worth visiting. Visit our Florence travel guide
Map
Via Fiume 20, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella which includes a garden, heritage architecture and a church or cathedral
    Piazza di Santa Maria Novella
    5 min walk - 0.4 km
  • the ancient military fort Fortezza da Basso, now it is home to conferences, concerts and exhibitions
    Fortezza da Basso
    5 min walk - 0.4 km
  • Province of Florence featuring street scenes and heritage architecture
    Basilica of Santa Maria Novella
    5 min walk - 0.4 km
  • Central Market which includes markets, food and interior views
    Central Market
    5 min walk - 0.5 km
  • Via Faenza
    1 min walk - 0.1 km

Getting around

  • Valfonda - Stazione Santa Maria Novella Tram Stop
    3 min walk
  • Florence Santa Maria Novella Station
    4 min walk
  • Florence Airport, Peretola (FLR)
    23 min drive

Restaurants

  • All'Antico Vinaio
    4 min walk
  • McDonald's
    3 min walk
  • Vyta
    3 min walk
  • McDonald's
    4 min walk
  • Bar Tonarelli
    2 min walk

About this property

Hotel Serena

Hotel near Cathedral of Santa Maria del Fiore
Located close to Central Market and Basilica of Santa Maria Novella, Hotel Serena provides free continental breakfast, a terrace, and a garden. Stay connected with free in-room WiFi, and guests can find other amenities such as a bar.
Other perks include:
  • A front-desk safe, luggage storage, and smoke-free premises
Room features
All guestrooms at Hotel Serena have thoughtful touches such as air conditioning, as well as amenities like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with showers and bidets
  • Digital channels, daily housekeeping, and desks

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:30 AM
  • A bar/lounge

Family friendly

  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

More

  • 1 floor
  • Built in 1930
  • Smoking not allowed

Room amenities

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • Digital channels

More

  • Air conditioning (climate-controlled)
  • Desk
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 1 PM; Check-in end time: 7 PM
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The front desk is open daily from 7:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

Pets stay free
Service animals are welcome, and are exempt from fees

Children and extra beds

Children are welcome
1 child, up to the age of 2 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
Noise-free guestrooms cannot be guaranteed

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence

Frequently asked questions

Is Hotel Serena pet-friendly?

Yes, pets are allowed at this property.

What time is check-in at Hotel Serena?

Check-in start time: 1 PM; Check-in end time: 7 PM. Late check-in is available during limited hours.

What time is check-out at Hotel Serena?

Check-out is at 10 AM.

Where is Hotel Serena located?

Located in Historic Centre of Florence, this hotel is within a 10-minute walk of Palazzo dei Congressi, Central Market, and Basilica of Santa Maria Novella. Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore are also within 15 minutes. Valfonda - Stazione Santa Maria Novella Tram Stop and Unità Tram Stop are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Hotel Serena Reviews

7.2

Good

7.8

Cleanliness

8.2

Location

6.8

Staff & service

6.8

Property conditions & facilities
Rating 10 - Excellent. 18 out of 100 reviews
Rating 8 - Good. 38 out of 100 reviews
Rating 6 - Okay. 26 out of 100 reviews
Rating 4 - Poor. 13 out of 100 reviews
Rating 2 - Terrible. 5 out of 100 reviews

Reviews

2/10 Terrible

Danilo, São Paulo

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Funcionários mal humorados, quarto horrível, velho, antigos, chuveiro péssimos, café ds manhã péssimo, tanto que não conseguirmos tomar. Tivemos muitas dificuldades pois estávamos com un bebê de 1 ano. Não recomendo.... não é um hotel, é uma pensão.
Stayed 2 nights in Oct 2018

8/10 Good

GIOV60, Napoli

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Albergo senza pretese ma pulito e con una colazione più che decente. Molto soddisfatto
Stayed 2 nights in Oct 2018

6/10 Okay

Juan Javier

Hotel con mucho ruido de tránsito, la habitación es muy amplia, con una cama confortable y el baño está lindo. Wifi no existe casi no tiene alcance. La limpieza es pobre. Ubicación relativamente buena.
Stayed 2 nights in Oct 2018

2/10 Terrible

Anon

Disliked: Staff & service, property conditions & facilities, room comfort
This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Stayed 5 nights in Sep 2018

6/10 Okay

Edwin

Disliked: Staff & service

Noisy hotel

My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage. The hotel is conveniently located two blocks away from the train station.
Stayed 2 nights in Sep 2018

10/10 Excellent

Jean F

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a family stop in Floro

Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Stayed 1 night in Aug 2018

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel carino, ottima posizione

Hotel al primo piano di un palazzo storico nei pressi della stazione. Stanza spaziosa e con tutti i comfort, buona la colazione, disponibile lo staff.
Stayed 1 night in Jun 2018

6/10 Okay

Verified traveler

Disliked: Staff & service
für einen Kurzurlaub ok. etwas laut. wenig Auswahl beim Frühstück
Stayed 2 nights in May 2018

10/10 Excellent

Isamara

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilhoso

Não tenho palavras para explicar o acolhimento neste hotel. Me senti em casa. O quarto era lindo! A cama super confortável. O banheiro e o quarto sempre limpo. O café da manhã delicioso com tudo muito bem preparado. E ainda, o sr que nos servia com toda cortesia e gentileza. Localização ótima, próxima aos pontos turísticos e à estação de trem, o que nos facilitou a viagem a outras cidades próximas Florença.

6/10 Okay

Verified traveler

La camera un po' fredda. Vicinissimo alla stazione. Molto comodo. Molto gentili e soprattutto disponibili
Stayed 3 nights in Feb 2018

10/10 Excellent

Mert Cemalettin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Eviniz gibi, konum,rahalık,temizlik mukemmel

Harika bir karşılamaydı resepsiyonistin o güler yüzü ve şirin tavırları asla unutulmaz biz bal ayı çiftiydik ve herşey istediğimizden daha güzel geçti kahvaltısı temizliği mükemmel bir konaklama yeri herşey için samimi tavırlarıniz için teşekkür ederiz :))))
Stayed 2 nights in Nov 2017

6/10 Okay

PD, Sussex, UK

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Basic hotel in good location

Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
Stayed 1 night in Sep 2017

8/10 Good

Rolland

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Excellent rapport qualité prix.

Très petit hôtel vétuste mais bon accueil efficace et sympathique. Travaux à proximité pour longtemps. Très bien situé.
Stayed 2 nights in Sep 2017

8/10 Good

dawn, Britain

Liked: Cleanliness, staff & service, room comfort

great location for train station and local buses

room was basic but clean and hot chocolate at breakfast was wonderful!
Stayed 3 nights in Sep 2017

8/10 Good

Marta, Barcelona

Liked: Cleanliness, staff & service, room comfort

Perfect fot a few days

My bedroom was really big. It has air conditioner and TV. Beds comfortable. The staff at the reception very nice and helpful. The only inconvenience I found is that there is no shampoo and the reception is not 24h. Keep in mind that it's not a hotel, it's a pension. Definetly I would repeat
Stayed 4 nights in Aug 2017

8/10 Good

Wayne

Liked: Cleanliness

Homely feel, great location .?

We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Stayed 1 night in Jul 2017

8/10 Good

LUIS

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

BUENA RELACION COSTO BENEFICIO

EN TERMINOS GENERALES BIEN, MUY CERCA DE LA ESTACION SANTA MARIA NOVELLA Y MUY CERCA DEL CACO ANTIGUO. SE DEBE AGREGAR QUE LA ENTRADA EN EL PRIMER PISO ES MUY DETERIORADA YEL ASCENSOR AL SEGUNDO PISO DONDE ESTA EL HOTELNO SIRVE, POR LO DEMAS BIEN
Stayed 2 nights in Jun 2017

2/10 Terrible

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tavsiye edilmez,hem odaları hem sahipleri soğuk

Otel çok kötüydü. odalar cok soguktu ve ısıtma sistemi yok. Kalorifer var sadece çalışmıyor. Otel sahipleri hic bir şekilde ingilizce bilmiyor anlaşmak imkansız. Ayrıca otel sahipleri hic cana yakın insanlar degil, söylediginiz 1 söze karşılık 10 katı italyanca cevap veriyorlar.

6/10 Okay

Rod, Worcester, UK

Liked: Cleanliness, staff & service

Well situated for sights and station

Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.

6/10 Okay

Graciela

Liked: Cleanliness
Disliked: Staff & service, room comfort

Cercano a estacion de trenes

El hotel es aceptable en cuanto al precio, es atendido por sus dueños, un señor mayor amable, quien decide como dueño de casa. Contratamos dos noches, salimos el primer día, al regresar al hotel, nos habían cambiado de habitación, trasladando todas nuestras pertenencias, los pasaportes habían quedado en la caja de seguridad, no podíamos acceder a la habitación anterior porque ya estaba ocupada, por lo que tuve que entregarle la llave de la caja y él saco mis documentos. El colchon de la nueva habitacion tenia los resortes salidos, un desastre.

8/10 Good

Maria de Fátima

Liked: Staff & service

Recomendo para quem quer hotel simples, confortáve

Staff muito dedicado e prestativo. Quarto de tamanho razoável para quatro. Chuveiro com difícil controle de água quente/fria. Muito bom café da manhã.

6/10 Okay

Bosco, 京都

Liked: Cleanliness

駅に近いながら落ち着いた場所

シーズンによるのかも知れないが、値段は施設に対してやや高めの印象。JPYで4,000から5,000が妥当な感じ。（レセプションに誰かが常駐していなく、夜24時ごろに帰って来た宿泊客が表のドアを開けるのに呼び鈴を何度も鳴らし、ドンドン扉を叩くのでうるさかった）

8/10 Good

David, B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Letto singolo lungo!

Essendo alto 1,92 ho sempre il problema della lunghezza del letto e delle sponde. Qui c'erano le sponde, ma il letto è lungo e ci si entra tranquilli. Proprietario molto gentile e alla mano. Ci sono stato solo una notte, ma ci si riposa molto bene. Grazie

8/10 Good

Elena, Saint-Petersburg

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A very pleasant stay in Firenze

Very nice hosts, a good conditioner in the room, very close to the railway station, close to the Cathedral and Capella Medici. We were staying in this hotel for the second time. If you don't like dogs, don't chose this place - the host has got a very friendly old half-blind dog, but we are fond of dogs:))))

4/10 Poor

Carlo, Roma

Disliked: Staff & service, property conditions & facilities, room comfort

Hotel da una notte e via

Hotel al minimo indispensabile. Zona rumorosissima. Presenza di un cane dei proprietari che ogni tanto si faceva sentire. Prima colazione ai minimi termini