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The FRAME Hotel

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Luxury
VIP Access
4.0 star property
9.6

Exceptional

Elegance steps from the Duomo

Steps from the Duomo, this stylish hotel features unique Mona Lisa artwork and beautifully appointed rooms. Delight in a fabulous breakfast buffet and attentive service, ensuring a memorable stay.

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Bar
  • Laundry
The current price is AED 1,094
AED 1,263 total
includes taxes & fees
9 Jun - 10 Jun

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About this property

The FRAME Hotel

  • Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
  • A short walk from Piazza di Santa Maria Novella and Ponte Vecchio, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Guests can connect to free in-room WiFi.
  • You'll also enjoy the following perks during your stay:
    • Buffet breakfast (surcharge), a roundtrip airport shuttle (surcharge), and tour/ticket assistance
    • A front-desk safe, a vending machine, and smoke-free premises
    • Concierge services, multilingual staff, and a 24-hour front desk
    • Guest reviews speak highly of the helpful staff and location
  • Room features
  • All guestrooms at The FRAME Hotel include perks such as air conditioning and bathrobes, as well as amenities like free WiFi and safes. Guest reviews highly rate the clean rooms at the property.
  • Other amenities include:
    • Bidets, free toiletries, and hair dryers
    • 40-inch Smart TVs with digital channels
    • Childcare services, electric kettles, and heating

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Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at The FRAME Hotel?

As of 21 May 2026, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 9 June 2026 start from AED 1,094, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Check-out is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, just steps from Via de' Tornabuoni and Piazza di Santa Maria Novella. Ponte Vecchio and Cathedral of Santa Maria del Fiore are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Reviews

9.6

Exceptional

9.8

Cleanliness

9.8

Location

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 543 out of 653 reviews
Rating 8 - Good. 79 out of 653 reviews
Rating 6 - Okay. 17 out of 653 reviews
Rating 4 - Poor. 10 out of 653 reviews
Rating 2 - Terrible. 4 out of 653 reviews

Reviews

Verified

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the vibe and history of the hotel. Staff were very helpful.
Stayed 5 nights in May 2026
Verified

10/10 Excellent

ANA G

Liked: Cleanliness, staff & service, amenities
Amazing place to stay, great service and location
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Connor

Liked: Cleanliness, amenities, property conditions & facilities
Immaculate room condition, very friendly staff, great recommendations for food & such a good location.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Laura Vander

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We couldn’t be happier with our stay at the Frame hotel. They had a room that fit our family of 6 comfortably and everyone was kind and welcoming. Close to the train station and attractions. Kids loved the tea time with free tea and pastries. The staff was very nice and helpful to our family. Would return again, thank you for a wonderful stay.
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Nicolette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property - photos don’t do it justice. Outstanding location and the staff were phenomenal- 10/10 would recommend.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Joanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, close to the centre of Florence and the train station. Staff were very friendly and helpful, buffet breakfast was lovely. There is a cellar with wine vending machine which is a really nice place to relax with friends. Will definitely stay again.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities
Amazing room and fantastic location!! Will definitely be back!
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Mathias

Liked: Cleanliness, amenities, property conditions & facilities
Amazing staff, great location, spacious modern room
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

George

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay at The FRAME. It has easy access to both the train station and the city center. The staff is fantastic and the rooms are very comfortable. We would definitely stay there again.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Jungran

Liked: Cleanliness, property conditions & facilities
Room was cleaned The staff was so kind It was perfect !!
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Wayne

Liked: Cleanliness, amenities, property conditions & facilities
Everything was excellent. Staff was friendly, helpful and very knowledgeable. Room was clean and well equipped. Location was wonderful, a few blocks from pretty much everything. Next time in Florence we will stay again at The Frame.
Stayed 7 nights in Feb 2026
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities
Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Sølve Conradi

Liked: Cleanliness, staff & service, amenities
Small, central. Great room. Impeccable service level.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Wei

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Anne

Liked: Cleanliness, amenities
Staff! Plus clean room plus location. Staff was extremely helpful in getting me (1) birthday gifts requested by my daughter, and (2) medical assistance quickly, which allowed me to enjoy my brief stay in Florence,
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025
Verified

10/10 Excellent

Camila

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was the perfect place to stay! As a solo traveller I loved the prime location as I could walk everywhere. The hotel has an elevated boutique vibe with beautiful rooms.
Stayed 3 nights in Sep 2025
Verified

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities
Staff amazing and friendly. Water pressure and wifi were not great.
Stayed 5 nights in Nov 2025
Verified

10/10 Excellent

Thomas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel. Friendly, welcoming staff. Very good service, clean and in a brilliant location.
Stayed 5 nights in Sep 2025
Verified

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and helpful staff. Perfect location. Very clean.
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Joe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025
Verified

10/10 Excellent

Sheina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and friendly staff.
Stayed 2 nights in Aug 2024
Verified

10/10 Excellent

Tanya Singh

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The front desk staff were exceptionally kind and helpful throughout our visit. They even surprised us with an upgrade, which made our experience even more special. Truly appreciated the warm hospitality.
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Eldon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, very helpful staff, nice rooms
Stayed 3 nights in May 2024