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The Place Firenze

5.0 star property
Luxury hotel with a rooftop terrace, steps from Piazza di Santa Maria Novella

Choose dates to view prices

A short walk from Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore, The Place Firenze provides a rooftop terrace, a library, and dry cleaning/laundry services. Free in-room WiFi is available to all guests, along with a fireplace in the lobby and a bar.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
  • Parking available
  • Business services

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for The Junior Suite

The Junior Suite | Premium bedding, free minibar, in-room safe, blackout drapes

The Junior Suite

Highlights

Soundproofed
Individually decorated
Air conditioning
Free cribs/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
  • 40 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed
  • City view

View all photos for The Santa Maria Novella Master Suite

The Santa Maria Novella Master Suite | Premium bedding, free minibar, in-room safe, blackout drapes

The Santa Maria Novella Master Suite

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Blackout drapes/curtains
  • 50 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Double Sofa Bed
  • City view

View all photos for The Superior

The Superior | Premium bedding, free minibar, in-room safe, blackout drapes

The Superior

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Premium bedding
Blackout drapes/curtains
  • 25 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for The Deluxe

The Deluxe | Premium bedding, free minibar, in-room safe, blackout drapes

The Deluxe

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Premium bedding
Blackout drapes/curtains
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for The Executive Suite

The Executive Suite | Premium bedding, free minibar, in-room safe, blackout drapes

The Executive Suite

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Separate bedroom
  • 50 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for The Panoramic Loft

The Panoramic Loft | Premium bedding, free minibar, in-room safe, blackout drapes

The Panoramic Loft

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Separate bedroom
  • 50 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Double Sofa Bed
  • City view

View all photos for Penthouse

Penthouse | Bathroom | Free toiletries, hair dryer, bathrobes, slippers

Penthouse

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Blackout drapes/curtains
Premium bedding
  • 40 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • City view

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About the neighborhood

Located in Historic Centre of Florence, a neighborhood in Florence, The Place Firenze is in a shopping district and near the airport. Basilica of Santa Maria Novella and Uffizi Gallery are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Ponte Vecchio. Traveling with kids? Consider Boboli Gardens and Florence Botanical Gardens. Visit our Florence travel guide
Map
Piazza di Santa Maria Novella, 7, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella which includes a garden, heritage architecture and a church or cathedral
    Piazza di Santa Maria Novella
    1 min walk - 0.0 km
  • Province of Florence featuring street scenes and heritage architecture
    Basilica of Santa Maria Novella
    2 min walk - 0.2 km
  • Via de\' Tornabuoni showing street scenes
    Via de' Tornabuoni
    2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore featuring a city, heritage architecture and a church or cathedral
    Cathedral of Santa Maria del Fiore
    6 min walk - 0.6 km
  • Ponte Vecchio which includes a bridge and a river or creek
    Ponte Vecchio
    8 min walk - 0.7 km

Getting around

  • Unità Tram Stop
    3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    6 min walk
  • Florence Airport, Peretola (FLR)
    10 min drive

Restaurants

  • Osteria Belle Donne
    3 min walk
  • Ristorante Buca Mario
    1 min walk
  • Shake Cafe
    2 min walk
  • Croce Di Malta
    2 min walk
  • Banki Ramen
    2 min walk

About this property

The Place Firenze

Luxury boutique hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Ponte Vecchio, The Place Firenze provides a rooftop terrace, a library, and dry cleaning/laundry services. In addition to a fireplace in the lobby and a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Full breakfast (surcharge), valet parking (surcharge), and babysitting (surcharge)
  • A computer station, luggage storage, and smoke-free premises
  • A TV in the lobby, concierge services, and tour/ticket assistance
Room features
All guestrooms at The Place Firenze offer comforts such as premium bedding and pillow menus, as well as perks like air conditioning and free stocked minibars.
Other amenities include:
  • Bidets, free toiletries, and hair dryers
  • LED TVs with premium channels
  • Childcare services, daily housekeeping, and phones

Awards and affiliations

The Place Firenze is listed in the 2020 Condé Nast Traveler Gold List of the world's best places to stay.
The property is a member of the Leading Hotels of the World.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 65 per day)

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: EUR 45 per person
  • A bar/lounge
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Things to do

  • Library
  • TV in common areas

Family friendly

  • Children's games
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting rooms

Outdoors

  • Rooftop terrace

Accessibility

  • Elevator

More

  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Hypo-allergenic bedding
  • Pillow menu
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Towels provided

Entertainment

  • LED TV with premium cable/satellite channels

Food and drink

  • Free stocked minibar
  • Limited room service

More

  • Air conditioning (climate-controlled)
  • Free daily newspapers
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 18

Check-out

Check-out before noon

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Renovations and closures

This property is closed from January 16 2026 to March 11 2026 (dates subject to change).

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for EUR 165.0 per night

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for full breakfast: approximately EUR 45 per person
  • Valet parking fee: EUR 65 per day
  • Rollaway bed fee: EUR 165.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts major credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher and a smoke detector
Property Registration Number IT048017A1UJWWV4DR

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is The Place Firenze pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Valet parking is available for EUR 65 per day.

What time is check-in at The Place Firenze?

Check-in start time: 4:00 PM; Check-in end time: midnight.

What time is check-out at The Place Firenze?

Check-out is at noon.

Where is The Place Firenze located?

This family-friendly Florence hotel is located near the airport, just steps from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Piazza del Duomo are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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Reviews

The Place Firenze Reviews

9.8

Exceptional

10

Cleanliness

9.8

Location

10

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 167 out of 193 reviews
Rating 8 - Good. 22 out of 193 reviews
Rating 6 - Okay. 3 out of 193 reviews
Rating 4 - Poor. 0 out of 193 reviews
Rating 2 - Terrible. 1 out of 193 reviews

Reviews

10/10 Excellent

Jerry

Liked: Cleanliness, amenities
Top notch staff, food, location and decor. If you like small but exquisite boutique hotels you’ll love it.
Stayed 2 nights in May 2025

10/10 Excellent

Suzanne

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel! Amazing staff! Awesome location!
Stayed 3 nights in May 2024

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, staff are very accommodating and make you feel welcome
Stayed 4 nights in Aug 2023

10/10 Excellent

Denis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A great boutique hotel.Professionally run with excellent staff ,service and amenities.
Stayed 3 nights in Aug 2023

10/10 Excellent

Nadeem

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing refined stay

Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
Stayed 4 nights in Apr 2024

10/10 Excellent

Janine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Place is now my favorite hotel in Europe! The staff could not have been more kind, attentive and helpful. When our flight was cancelled, they arranged for a hotel in another city, train tickets and transportation. The dining room is exceptional, breakfast was delicious and the rooms charming. But it is the outstanding staff that makes this hotel so exceptional!
Stayed 1 night in Aug 2023

10/10 Excellent

Sandra

Liked: Cleanliness, amenities, property conditions & facilities
Always a delight to stay here!
Stayed 2 nights in Oct 2025

10/10 Excellent

Janine

Liked: Amenities
The reception, sense of welcoming and attention to detail were all outstanding. The food was excellent and the rooms charming. We absolutely loved this hotel!
Stayed 2 nights in Aug 2023

10/10 Excellent

earl

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Love it!

Incredible staff, perfect location, will definitely return.
Stayed 4 nights in Dec 2022

8/10 Good

Dean

Liked: Cleanliness, staff & service, property conditions & facilities
Pleasant staff
Stayed 3 nights in Sep 2024

10/10 Excellent

Graeme

Liked: Staff & service, property conditions & facilities
Incredible very special find ! Amazing people. Amazing boutique hotel.
Stayed 3 nights in Jul 2023

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I loved it!
Stayed 1 night in Oct 2024

10/10 Excellent

Nadeem

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing refined stay

Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
Stayed 4 nights in Apr 2024

10/10 Excellent

Mariandrea

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Giorgio and all the personnel were amazing! This place thinks about everything! Every detail was TOP NOTCH!
Stayed 1 night in Aug 2024

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel with amazing service and attention to every detail. Close to everything. Will definitely be back.
Stayed 5 nights in Sep 2022

10/10 Excellent

Fallon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recently had the pleasure of staying for just one night at Hotel Place Firenze, and even in such a short visit, the experience left a lasting impression. The hotel itself is beautifully appointed, combining modern elegance with the timeless charm of Florence. Its location makes it ideal for exploring the city, yet it also feels like a serene retreat once you step inside. What truly set my stay apart, however, was the warm and genuine hospitality. I would like to especially recognize Michel Cannarozzo, the Front Office Manager, whose professionalism and kindness elevated the entire experience. From the moment of arrival, Michel made me feel not only welcomed but truly cared for. His attentiveness, thoughtful recommendations, and effortless ability to anticipate a guest’s needs reflect the very best of Italian hospitality. Though my stay was brief, it was memorable in every way. I would gladly return to Hotel Place Firenze, both for its beauty and comfort, and above all for the exceptional team led by Michel, who makes guests feel like family.
Stayed 1 night in Aug 2025

6/10 Okay

Victoria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Paid nearly $2000 for a one night stay and the property did not reflect the price tag. On the morning of our departure, while breakfast started at 7:30am and we came down after 8am, it appeared that no one was even ready to start their work day until well after. After being seated, waited at least 10-15mins before anyone came to offer a menu. Coffee was terrible, breakfast marginal at best. Not a 5 star level experience by any means.
Stayed 1 night in Sep 2022

10/10 Excellent

ALEXANDER

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

MEJOR HOTEL EN FLORENCIA

Excelente ubicacion, las instalaciones del hotel adi como habitacion son impecables e inmejorables, personal dw la recepcion y de la restauración es altamente profesional y cordial
Stayed 1 night in Apr 2025

10/10 Excellent

INAGAKI

Liked: Cleanliness, staff & service, property conditions & facilities
サービス、立地、スタッフの皆様とも、すべて最高でした！ありがとうございました！
Stayed 1 night in Aug 2023

10/10 Excellent

steven

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If you want the nicest five star boutique hotel in Florence this is it.
Stayed 3 nights in May 2022

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is beautiful, comfortable and centrally located. The service and staff were extremely helpful and friendly. The breakfast was delicious with many choices. I cannot say enough good things about this special property and highly recommend it.
Stayed 3 nights in May 2022

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Exceptional

Amazing boutique hotel! Great service! Great location!! You get what you pay for!!
Stayed 2 nights in Apr 2022

10/10 Excellent

Philippe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recommand
Stayed 4 nights in Nov 2021

10/10 Excellent

Ann Louise

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not only is The Place Firenze a beautiful home away from home, but the level of care they provide is without rival. Lorenzo in particular went out of his way to help us with issues ranging from COVID testing issues to booking fantastic restaurants. Carmen was helpful and warm as well, as were the restaurant staff who made us feel welcome and in a home away from home. Fantastic food and ambience at both the hotel and the restaurant as well. This was not our first stay at The Place Firenze and will certainly not be our last. Ann and Bill
Stayed 1 night in Oct 2021

10/10 Excellent

Johan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beatiful hotel and equally beautiful service

Very charming and stylish hotel with excellent service (and exceptional negronis), great à la carte served breakfast. Small issue resolved superlatively well.
Stayed 2 nights in Oct 2021