Hotel Flora blends modern comfort with Scandinavian design in the city center. Enjoy a breakfast buffet, drinks at the bar, and explore nearby Nordstan Shopping Center. Free WiFi and multilingual staff enhance your stay at this well-positioned retreat.
View all photos for M - plenty of space for one or for two (king size bed of 180 cm)
M - plenty of space for one or for two (king size bed of 180 cm)
9.09.0 out of 10
Wonderful
103 reviews
(103 reviews)
City view
19 sq m
Sleeps 2
1 King Bed
Free WiFi
View all photos for S - Spacious for one, good value for money for two (Bed 140 cm)
S - Spacious for one, good value for money for two (Bed 140 cm)
8.28.2 out of 10
Very good
27 reviews
(27 reviews)
City view
15 sq m
Sleeps 2
1 Queen Bed
Free WiFi
View all photos for Tiny - For when your travelling light (Bed 90 cm)
Tiny - For when your travelling light (Bed 90 cm)
8.48.4 out of 10
Very good
24 reviews
(24 reviews)
City view
11 sq m
Sleeps 1
1 Twin Bed
Free WiFi
View all photos for L Twin - Two separate beds, 2-4 persons (beds of 140 cm each)
L Twin - Two separate beds, 2-4 persons (beds of 140 cm each)
9.09.0 out of 10
Wonderful
24 reviews
(24 reviews)
City view
25 sq m
Sleeps 4
2 Double Beds
Free WiFi
View all photos for XS - When you are travelling light, alone or as a couple (Bed 140 cm)
XS - When you are travelling light, alone or as a couple (Bed 140 cm)
8.88.8 out of 10
Excellent
84 reviews
(84 reviews)
City view
11 sq m
Sleeps 2
1 Queen Bed
Free WiFi
View all photos for L - Generous and spacious (king size bed of 180 cm)
L - Generous and spacious (king size bed of 180 cm)
8.68.6 out of 10
Excellent
40 reviews
(40 reviews)
City view
25 sq m
Sleeps 2
1 King Bed
Free WiFi
View all photos for XL - One room suite (king size bed of 180 cm)
XL - One room suite (king size bed of 180 cm)
10.010.0 out of 10
Exceptional
5 reviews
(5 reviews)
City view
30 sq m
Sleeps 2
1 King Bed
Free WiFi
View all photos for XL Twin - One room suite, 1-4 people (two double beds of 140 cm each)
XL Twin - One room suite, 1-4 people (two double beds of 140 cm each)
9.09.0 out of 10
Wonderful
8 reviews
(8 reviews)
City view
30 sq m
Sleeps 4
2 Double Beds
Free WiFi
About the neighborhood
Located in Gothenburg City Center, a neighborhood in Gothenburg, Hotel Flora is near a train station. Danmarksterminalen and Frihamnen are worth checking out if an activity is on the agenda, while those in the mood for shopping can visit Market Hall and Kungsgatan. Check out an event or a game at Nya Ullevi Stadium, and consider making time for Liseberg Amusement Park, a top attraction not to be missed. Visit our Gothenburg travel guide
Gronsakstorget 2, Gothenburg, 411 17
What's nearby
Kungsgatan
1 min walk - 0.2 km
Garden Society of Gothenburg
4 min walk - 0.4 km
Museum of Gothenburg
5 min walk - 0.5 km
Nordstan Shopping Center
8 min walk - 0.7 km
The Avenue
4 min walk - 0.4 km
Getting around
Grönsakstorget Tram Stop
1 min walk
Gothenburg (XWL-Gothenburg Central Train Station)
11 min walk
Landvetter Airport (GOT)
30 min drive
Restaurants
Brisket & Friends
2 min walk
Kajutan Saluhallen
3 min walk
da Matteo Victoriapassagen
1 min walk
Blackstone
2 min walk
Södra Larm Bar & Bistro
1 min walk
About this property
Hotel Flora
Boutique hotel near Nya Ullevi Stadium
Take advantage of a free breakfast buffet, a terrace, and dry cleaning/laundry services at Hotel Flora. The on-site restaurant, Södra Larm Bar & Bistro, offers breakfast, lunch, dinner, and light fare. Free in-room WiFi and a bar are available to all guests.
Additional perks include:
Tour/ticket assistance, free newspapers, and meeting rooms
Smoke-free premises, coworking spaces, and a banquet hall
Luggage storage, an elevator, and multilingual staff
Guest reviews say great things about the helpful staff
Room features
All 71 rooms have comforts such as 24-hour room service and bathrobes, in addition to perks like free WiFi.
More conveniences in all rooms include:
Designer toiletries, tubs or showers, and hair dryers
Free buffet breakfast available on weekends 7:30 AM to 10:30 AM
A restaurant
Restaurants on site
Södra Larm Bar & Bistro
Family friendly
Laundry facilities
Conveniences
24-hour front desk
Free newspapers in lobby
Laundry facilities
Luggage storage
Guest services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Tour and ticket assistance
Business services
4 meeting rooms
Coworking space
Outdoors
Terrace
Accessibility
5 steps to reach entrance
Elevator (43 inch wide door)
More
4 floors
Banquet hall
Smoking not allowed
Room amenities
Bedroom
Bedsheets provided
Bathroom
Bathrobes
Bathtub or shower
Designer toiletries
Hair dryer
Towels provided
Entertainment
TV
Food and drink
24-hour room service
More
Desk
Iron/ironing board
Phone
Policies
Check-in
Check-in start time: 4:00 PM; Check-in end time: anytime
Minimum check-in age: 18
Check-out
Check-out before 11 AM
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
Pets not allowed (service animals are welcome, and are exempt from fees)
Children and extra beds
Children are welcome
Rollaway/extra beds are not available
Property payment types
Important information
Optional extras
Nearby parking fee: SEK 450 per day (1312 ft away)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
Cashless transactions are available
Safety features at this property include a fire extinguisher, a security system, and a first aid kit
We should mention
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)
Frequently asked questions
Is Hotel Flora pet-friendly?
No, only service animals are welcome at the property.
How much does it cost to stay at Hotel Flora?
As of 27 May 2026, prices found for a 1-night stay for 2 adults at Hotel Flora on 7 June 2026 start from AED 307, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
What time is check-in at Hotel Flora?
Check-in start time: 4:00 PM; Check-in end time: anytime.
What time is check-out at Hotel Flora?
Check-out is at 11 AM.
Where is Hotel Flora located?
Located in Gothenburg City Center, this boutique hotel is within 1 mi (2 km) of Market Hall, Nya Ullevi Stadium, and Liseberg Amusement Park. Magasinsgatan and Kungsgatan are just steps away. Grönsakstorget Tram Stop is only a 2-minute walk and Domkyrkan Tram Stop is 3 minutes.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
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Reviews
Hotel Flora Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
9.2
Cleanliness
8.6
Amenities
9.2
Staff & service
8.6
Property conditions & facilities
Rating 10 - Excellent. 1139 out of 1895 reviews
10 - Excellent
1,139
Rating 8 - Good. 576 out of 1895 reviews
8 - Good
576
Rating 6 - Okay. 135 out of 1895 reviews
6 - Okay
135
Rating 4 - Poor. 33 out of 1895 reviews
4 - Poor
33
Rating 2 - Terrible. 12 out of 1895 reviews
2 - Terrible
12
Reviews
Verified
10/10 Excellent
Diane
25 January 2026
Liked: Cleanliness, staff & service, amenities
Friendly service, lovely breakfast, clean and comfortable room.
Diane
Stayed 2 nights in Jan 2026
Verified
10/10 Excellent
Robert
6 February 2026
Liked: Cleanliness, staff & service, amenities
Room was spotless and and staff were very friendly and polite.
LOVE this hotel and would highly recommend! Very friendly and kind staff, rooms are small but very cozy, clean and well decorated. Breakfast was amazing with even lots of vegan options. Location is great as well. I have nothing but good things to say about this hotel!
Beware. I booked a king city view room only to be lumped in a King room which faced the dirty internal stairway with no light. The hotel staff were very rude saying that this is the room advertised - it was clearly not. The only other city view room they had was a small. We were moved into this room with no offer of a partial refund. Thankfully, after speaking with Expedia, they agreed it was false advertising and refunded our booking.
Location was great but the room itself was disappointing - quite shabby overall and missing elements you’d expect a 4-star hotel to have, like a mini fridge. The staff seemed largely clueless and unhelpful too, aside from the blonde lady on the front desk. I wouldn’t recommend this hotel.
Lauren
Stayed 3 nights in Sep 2025
Verified
4/10 Poor
Dayan
23 February 2026
Disliked: Cleanliness, staff & service, amenities
I had expected more from my stay at Hotel Flora.
It all started before we even arrived. I called the hotel to ask about parking options and was told they had access to a garage and that you could also park along the canal. When I asked what the street parking cost, I got a slightly dismissive response and was told to look it up myself. That surprised me. Parking has to be one of the most common questions hotel guests ask. It would make sense to have that information ready. For reference, it’s 32 SEK per hour between 8 am and 10 pm, Monday to Saturday.
When we got access to the room, the disappointment continued. It felt very bare and uninspiring. The space wasn’t terrible, just dull. A couple of paintings or some simple decor would have made a big difference and created a more welcoming atmosphere.
The biggest issue for me was the cleanliness. As soon as I stepped into the bathroom, I noticed what looked like black mold underneath the mirror. It didn’t look new. If I could spot it within seconds, it’s hard to understand how it had been missed during cleaning. On top of that, the sink was clogged, which made it difficult to wash your hands properly.
The only real positive was the young man working the night shift. He was genuinely friendly and helpful, and he deserves credit for that.
Overall, I would not choose to stay here again.
Es liegt central - perfect für ein kleines Hideaway. Nicht unbedingt für Knieschmerzen, Kinderwagen oder Rollstühle gemacht - überall Treppen. Das Frühstück ist gut, aber nicht außergewöhnlich. All in all eines unserer Lieblingshotels.
Jen
Stayed 1 night in Apr 2026
Verified
8/10 Good
Eva
25 February 2026
Liked: Cleanliness, staff & service
Super beliggenhed
Eva
Stayed 2 nights in Feb 2026
Verified
6/10 Okay
Erik
25 February 2026
Liked: Staff & service
Bor alltid på Flora när jag är i Göteborg. Känns som att standarden börjar bli lite eftersatt. Gick inte att stänga ena fönstret helt i rummet. Rummens läge jag får känns sämre och sämre. Kanske bara ett sammanträffande dock
Erik
Stayed 2 nights in Feb 2026
Verified
8/10 Good
Marita Valentin
24 February 2026
Liked: Cleanliness, staff & service, amenities
Sentral og bra beliggenhet. Rommene var bra , og frokosten helt ok til en grei pris.
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