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Best Western Premier Herald Square

3.0 star property
Travelers enjoy the perfect Manhattan base with fresh coffee, high-speed WiFi, and fitness options in the heart of Midtown's vibrant energy

Choose dates to view prices

Best Western Premier Herald Square, in Manhattan's core, offers comfort with perks. Start mornings at the café, maintain routines in the gym, or use the 24-hour business center. Multilingual staff assists with tours to explore the nearby Empire State Building and Bryant Park.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Breakfast available
  • Business services
  • Bar
The current price is AED 543
AED 636 total
includes taxes & fees
9 Aug - 10 Aug

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for King Room

Premium bedding, in-room safe, desk, blackout drapes

King Room

  • Sleeps 2
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

Accessible Queen Room

  • Sleeps 2
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(32 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.8 out of 10
Excellent
(50 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds
  • Free WiFi

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Accessible Queen Room

Premium bedding, in-room safe, desk, blackout drapes

Accessible Queen Room

  • Sleeps 2
  • Free WiFi

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AED 1,682 total
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About the neighborhood

Located in Manhattan, a neighborhood in New York, Best Western Premier Herald Square is in a shopping district and near a metro station. The area's natural beauty can be seen at Bryant Park and Central Park, while Lincoln Center and American Museum of Natural History are popular area attractions. Check out an event or a game at Madison Square Garden, and consider making time for American Dream, a top attraction not to be missed. Visit our New York travel guide
Map
50 W 36th St, New York, NY, 10018

What's nearby

  • A busy urban street with pedestrians, cars, and a large American flag.
    5th Avenue
    2 min walk - 0.2 km
  • A busy street scene in front of Macy's with people walking and street vendors.
    Macy's
    2 min walk - 0.2 km
  • A sculpture of a bird on a pedestal surrounded by a flower garden and outdoor seating.
    Herald Square
    2 min walk - 0.2 km
  • The Empire State Building surrounded by other skyscrapers in New York City.
    Empire State Building
    5 min walk - 0.4 km
  • Times Square with large billboards and skyscrapers.
    Times Square
    8 min walk - 0.7 km

Getting around

  • 34 St. Station (Herald Square)
    2 min walk
  • New York W 32nd St. Station
    5 min walk
  • LaGuardia Airport (LGA)
    26 min drive

Restaurants

  • Keens Steakhouse
    1 min walk
  • Monarch Rooftop
    2 min walk
  • Roma Pizza & Restaurant
    2 min walk
  • Cho Dang Gol
    3 min walk
  • Tonchin New York
    4 min walk

About this property

Best Western Premier Herald Square

  • Hotel near 5th Avenue
  • A short walk from Empire State Building and Bryant Park, Best Western Premier Herald Square provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym and a 24-hour business center.
  • You'll also find perks like:
    • Full breakfast (surcharge), luggage storage, and a 24-hour front desk
    • Smoke-free premises, coffee/tea in the lobby, and concierge services
    • A front-desk safe, a TV in the lobby, and ATM/banking services
    • Guest reviews say good things about the walkable location
  • Room features
  • All 94 rooms include comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and safes.
  • Other conveniences in all rooms include:
    • Bathrooms with showers and free toiletries
    • LED TVs with premium channels
    • Free infant beds, daily housekeeping, and desks

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Standard Room, 1 Queen Bed, Non Smoking | Free WiFi, bed sheets
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  • Free WiFi
  • Restaurant
  • Air conditioning
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The price is AED 505
AED 593 total
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: USD 20 to 45 for adults and USD 20 to 45 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals welcome)

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for full breakfast: approximately USD 20 to 45 for adults, and USD 20 to 45 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

Frequently asked questions

Is Best Western Premier Herald Square pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Best Western Premier Herald Square?

As of 13 July 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on 9 August 2026 start from AED 543, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

This hotel doesn't offer parking.

What time is check-in at Best Western Premier Herald Square?

Check-in start time: 3 PM; Check-in end time: 11:00 AM.

What time is check-out at Best Western Premier Herald Square?

Check-out is at 11 AM.

Where is Best Western Premier Herald Square located?

Located in Manhattan, this hotel is within a 5-minute walk of Herald Square, 5th Avenue, and Empire State Building. Bryant Park and Broadway are also within 10 minutes. 34 St. Station (Herald Square) and 42 St. - Bryant Pk. Station are within a 5-minute walk.

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Reviews

Best Western Premier Herald Square Reviews

8.6

Excellent

8.8

Cleanliness

8.0

Amenities

8.8

Staff & service

8.4

Property conditions & facilities
Rating 10 - Excellent. 561 out of 1010 reviews
Rating 8 - Good. 256 out of 1010 reviews
Rating 6 - Okay. 115 out of 1010 reviews
Rating 4 - Poor. 41 out of 1010 reviews
Rating 2 - Terrible. 37 out of 1010 reviews

Reviews

Verified

8/10 Good

Hope

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and nice hotel! Hard to find due to construction outside. Inside it’s a very functional place to stay in manhattan. Its spaces are small including the rooms but it was a great spot to rest!
Stayed 1 night in Jul 2026
Verified

10/10 Excellent

Edna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room and good location
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Syed

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean but no coffee maker. Location was great in herald square . One block from Empire State, macys and 10 mins walk to times square. Also great napoli pizza shop
Stayed 3 nights in Jul 2026
Verified

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Right in the middle of everything! The entire staff was wonderful especially the two young ladies who checked me into the hotel.
Stayed 2 nights in Jun 2026
Verified

10/10 Excellent

Joseph

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I find the location very convenient, about 15 minutes' walk from Penn Station. This is the 2nd time I have stayed here and the room was clean and quiet and the bathroom well laid out. Checking in was quick and Gahid, who checked me in, was welcoming.
Stayed 1 night in Jun 2026
Verified

10/10 Excellent

Jacqueline

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Small but clean room. The staff was very helpful
Stayed 3 nights in Jun 2026
Verified

10/10 Excellent

Mariana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a great location for a great price. Definitely recommend!
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Lisandra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Brandon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
They were excellent and the staff were friendly.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Ria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a hotel for tourists. Lovely staff, very polite and courteous. Rooms are cleans and sufficient for vacation and temporary stays.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Faith

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Great location and the staff was excellent!
Stayed 2 nights in Dec 2025
Verified

8/10 Good

Derek

Liked: Cleanliness, amenities, property conditions & facilities
Clean, nice staff
Stayed 4 nights in Feb 2026
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, property conditions & facilities
Clean and friendly staff!
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

lee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was great and nice. I asked for a mini fridge and they had it in my room in minutes.
Stayed 5 nights in Mar 2026
Verified

8/10 Good

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Room was clean and staff was great.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Tobias

Liked: Cleanliness, staff & service, amenities
Clean room, very friendly front desk, good midtown location, great value
Stayed 1 night in Jan 2026
Verified

8/10 Good

rusty

Liked: Cleanliness, property conditions & facilities
Location was perfect staff was friendly and helpful
Stayed 4 nights in Dec 2025
Verified

10/10 Excellent

Karen

Liked: Cleanliness, staff & service, property conditions & facilities
Smaller hotel. Fewer amenities but well located with everything on your doorstep. Helpful staff.
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities
Incredibly clean, exceptional value for the money, super friendly staff.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Chanchal

Liked: Cleanliness, staff & service, amenities
Clean room and very polite staff.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Kelli

Liked: Cleanliness, staff & service
Clean room, friendly staff, great location
Stayed 3 nights in Nov 2025
Verified

10/10 Excellent

Olivia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean, good location, friendly and helpful staff. Would recommend and stay again.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Lewis

Liked: Cleanliness, amenities, property conditions & facilities
Helpful and attentive staff. Always had a clean room. Great location to stay.
Stayed 7 nights in Jan 2026
Verified

10/10 Excellent

Alejandro

Liked: Cleanliness, amenities, property conditions & facilities
Great location
Stayed 2 nights in Nov 2025
Verified

6/10 Okay

Richard

Average hotel. Very small room. Good location. Reasonably clean but a look under the beds told a big story. Nothing outstanding about the place and felt cramped.
Stayed 6 nights in Mar 2026