Prima Tel Aviv Hotel offers families a perfect balance of relaxation and entertainment with arcade games, a library, supervised childcare, and a helpful staff
Travelers find Prima Tel Aviv Hotel a welcoming family retreat on the vibrant Tel Aviv Promenade. The on-site restaurant serves a satisfying breakfast, while the library and arcade games offer entertainment for all ages. Guests consistently praise the attentive staff.
Located on the beach, Prima Tel Aviv Hotel is in Tel Aviv Promenade, a neighborhood in Tel Aviv. Ben Gurion House and Bauhaus Center are cultural highlights, and some of the area's activities can be experienced at Drummers Beach and Tel Aviv Marina. Traveling with kids? Consider Culture Palace, or check out an event or a game at Bloomfield Stadium. Looking to get your feet wet? Kayaking, parasailing and windsurfing adventures can be found near the property. Visit our Tel Aviv travel guide
Hayarkon 105, Tel Aviv, 63432
What's nearby
Frishman Beach
1 min walk - 0.1 km
Banana Beach
1 min walk - 0.1 km
Gordon Beach
2 min walk - 0.2 km
Bograshov Beach
3 min walk - 0.3 km
Ben Yehuda Street
2 min walk - 0.2 km
Getting around
Tel Aviv-University Station
7 min drive
Ben Gurion Airport (TLV)
34 min drive
Restaurants
Frishman
2 min walk
Greco
3 min walk
Bar 115
2 min walk
Towers Lounge @ Sheraton Hotel & Towers
3 min walk
אנימאר
2 min walk
About this property
Prima Tel Aviv Hotel
Family-friendly hotel located in Tel Aviv Promenade
At Prima Tel Aviv Hotel, you can look forward to a terrace, an arcade/game room, and a library. Stay connected with free in-room WiFi, and guests can find other amenities such as dry cleaning/laundry services and a fireplace in the lobby.
You'll also enjoy the following perks during your stay:
Self parking (surcharge), supervised childcare (surcharge), and free newspapers
Luggage storage, an elevator, and a reception hall
A gift shop, a computer station, and smoke-free premises
Guest reviews give top marks for the helpful staff
Room features
All 63 rooms offer comforts such as air conditioning and bathrobes, as well as perks like free WiFi and safes.
Available in some public areas: Free WiFi and wired internet
Parking and transportation
Self parking on site (USD 21 per day)
Food and drink
A bar/lounge
A restaurant
Coffee and tea in common areas
Snack bar/deli
Things to do
Arcade/game room
Library
Family friendly
Arcade/game room
Laundry facilities
Snack bar/deli
Supervised activities for children (surcharge)
Conveniences
24-hour front desk
Free newspapers in lobby
Gift shop/newsstand
Laundry facilities
Luggage storage
Safe at front desk
Guest services
Concierge services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Tour and ticket assistance
Business services
Business center
Computer station
Meeting room
Outdoors
Beach towels
On the beach
Terrace
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Elevator
Wheelchair accessible (may have limitations)
Wheelchair-accessible registration desk
More
5 floors
Fireplace in lobby
Reception hall
Smoking not allowed
Room amenities
Bedroom
Bedsheets provided
Bathroom
Bathrobes
Free toiletries
Hair dryer
Private bathroom
Shower
Slippers
Towels provided
Entertainment
32-inch LCD TV with cable channels
Food and drink
Limited room service
More
Air conditioning
Desk
Heating (climate-controlled)
Phone
Safe
Policies
Check-in
Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18
Check-out
Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Check-in starts 2 hours after sunset on Saturdays and Jewish holidays.
Access methods
Staffed front desk
Pets
Pets not allowed
Children and extra beds
Children are welcome
Cribs (infant beds) are available for USD 15.0 per day
Property payment types
Important information
Fees
You'll be asked to pay the following charges at the property. Fees may include applicable taxes:
You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.
We have included all charges provided to us by the property.
Optional extras
Self parking fee: USD 21 per day
Late check-out is available for a fee (subject to availability)
Crib (infant bed) fee: USD 15.0 per day
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property is also known as
Hotel Prima Tel Aviv
Prima Hotel Tel Aviv
Prima Tel Aviv
Prima Tel Aviv Hotel
Tel Aviv Hotel Prima
Tel Aviv Prima Hotel
Prima Tel-Aviv Hotel Tel Aviv
Tel Aviv City Hotel
City Tel Aviv
Prima Tel Aviv Hotel Hotel
Prima Tel Aviv Hotel Tel Aviv
Prima Tel Aviv Hotel Hotel Tel Aviv
Frequently asked questions
Is Prima Tel Aviv Hotel pet-friendly?
No, pets are not allowed at this property.
How much does it cost to stay at Prima Tel Aviv Hotel?
As of 6 March 2026, prices found for a 1-night stay for 2 adults at Prima Tel Aviv Hotel on 7 March 2026 start from AED 642, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
Self parking is available for USD 21 per day.
What time is check-in at Prima Tel Aviv Hotel?
Check-in start time: 3:00 PM; Check-in end time: anytime.
What time is check-out at Prima Tel Aviv Hotel?
Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).
Where is Prima Tel Aviv Hotel located?
Nestled on the beach, this Tel Aviv Promenade hotel is just steps from Banana Beach and Frishman Beach. Gordon Beach and Bograshov Beach are also within 5 minutes.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
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Reviews
Prima Tel Aviv Hotel Reviews
8.2
Very Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
Great location so close to the beach. Perfect for me being a solo traveller. Very friendly staff. Greay breakfast.
Belora
Stayed 9 nights in May 2025
6/10 Okay
Stephanie
16 April 2025
Liked: Cleanliness
Disliked: Staff & service
Basic hotel with great location. Some negatives - There are stairs up to front desk. Front desk agent was rude and unhelpful and didn’t answer the phone multiple times when we were trying to find out where to park. Breakfast was ok but great view of beach from restaurant.
Unfortunately, despite the good to excellent scores on many sites, our experience did not meet our expectations. The building is old, the Elevators are tiny and scary, and one of the two was out of order nearly every day. The rooms were dirty, the Carpets were old, and there was dust everywhere. When we moved a sofa to pick something up, it was obvious that the area had not been cleaned in many years. The air conditioning, although cooling, was not removing moisture from the rooms, and everything that was not closed in the suitcases was moist. We rented two rooms, and both had an issue.
The first room that we received, the toilet was pouring water on the floor from the wall connection, which they had to move us out.
We stay in Prima Raanana many times, it is 100% better than the TLV one, except for the Beach proximity.
The continental breakfast at the hotel is not close in quality and variety to the ones in other hotels that we stayed in Israel in the past.
Other hotels that seem to have lower ratings in Tel Aviv with similar price ranges are much more accommodating.
Live and learn! We paid in advance as usual for Hotels.com; otherwise, we would move out after the first day. In the end, our vacation was nice, but we returned with one sick kid and most of us not feeling great due to the hotel.
One thing that I must state is that the Hotel staff was fairly reasonable and responsive during the stay.
Avi
Stayed 13 nights in Jul 2025
10/10 Excellent
Stephen
8 August 2025
Liked: Cleanliness, staff & service, room comfort
Love it!
The place was amazing. Perfect location great staff all around worth the stay.
Beach front row .. made up for everything.. if it wasn't for the access to Tel Aviv beaches just crossing the road it would have been a disastrous stay
The only mildly negative aspect of this hotel is the small size of the rooms, but that is mostly made up for by the very good ergonomic design. Otherwise, I have no complaints. The rooms are impeccably clean, housekeeping is prompt
location is very good, front of the beach, amazing breakfast, clean , and croissant , coffee, and drinking cold water serve 7/24 at the lobby free of charge, tom in tje lobby , was very helpfull . easy check in , it was higly recommended.
ali oguz
Stayed 4 nights in May 2023
8/10 Good
Susan
24 May 2024
Liked: Cleanliness, staff & service, room comfort
Great location but…..
We returned to stay at the Prima Hotel as we had good memories of our previous stay 10 years ago. The room was small and slightly neglected but with a magnificent view of the Mediterranean. Breakfast was delicious and plentiful.
Can’t beat the location.
I had a great stay at Prima Tel Aviv. The room was small but comfortable and clean. There was some road noise from the busy Tel Aviv streets but it quieted down. I paid for breakfast, and while the selection was not as extensive as at some of the larger, more expensive hotels, what I had was delicious.