Travelers find a tranquil escape at Allure Hotel & Conference Centre, Ascend Hotel Collection. The property offers a peaceful garden setting, rejuvenating sauna, and indoor pool where guests can unwind after an energizing workout at the well-equipped gym.
View all photos for Room, 1 Queen Bed, Accessible, Non Smoking
Room, 1 Queen Bed, Accessible, Non Smoking
8.88.8 out of 10
Excellent
5 reviews
(5 reviews)
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 2
1 Queen Bed
View all photos for Standard Room, 2 Double Beds, Non Smoking
Standard Room, 2 Double Beds, Non Smoking
8.68.6 out of 10
Excellent
38 reviews
(38 reviews)
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 4
2 Double Beds
View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)
Standard Room, 2 Double Beds, Non Smoking (Parking Area View)
7.67.6 out of 10
Good
9 reviews
(9 reviews)
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 4
2 Double Beds
View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony
Standard Room, 1 King Bed, Non Smoking, Balcony
8.48.4 out of 10
Very good
13 reviews
(13 reviews)
Highlights
Balcony
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Sleeps 2
1 King Bed
View all photos for Standard Room, 1 King Bed, Non Smoking
Standard Room, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 2
1 King Bed
View all photos for Executive Room, 1 King Bed, Non Smoking
Executive Room, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 2
1 King Bed
View all photos for Executive Room, 1 Queen Bed, Non Smoking
Executive Room, 1 Queen Bed, Non Smoking
9.49.4 out of 10
Exceptional
8 reviews
(8 reviews)
Highlights
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Pillowtop bed
Blackout drapes/curtains
Sleeps 2
1 Queen Bed
About the neighborhood
Located in Barrie, Allure Hotel & Conference Centre is in the business district. Georgian College Gryphon Theatre and Simcoe County Museum are cultural highlights, and some of the area's attractions include Allandale Recreation Centre and Splashon Water Park Barrie. Ardagh Bluffs and Mady Centre for the Performing Arts are also worth visiting. Enjoy the area's slopes with cross-country skiing and downhill skiing, and don't miss out on the snowmobiling and snowshoeing. Visit our Barrie travel guide
20 Fairview Rd, Barrie, ON, L4N4P3
What's nearby
Barrie Centennial Park
5 min drive - 4.0 km
Allandale Recreation Centre
13 min walk - 1.1 km
Royal Victoria Hospital
5 min drive - 10.1 km
Splashon Water Park Barrie
6 min drive - 4.4 km
Lackey's Bush Trail Trailhead
6 min drive - 1.9 km
Getting around
Allandale Waterfront Station
3 min drive
Toronto Pearson Intl. Airport (YYZ)
52 min drive
Restaurants
ONroute Barrie
19 min walk
Tim Hortons
19 min walk
Circle K
14 min walk
Starbucks
4 min drive
Pie Wood Fired Pizza Joint
4 min drive
About this property
Allure Hotel & Conference Centre
Hotel in the business district
A garden, dry cleaning/laundry services, and a gym are just a few of the amenities provided at Allure Hotel & Conference Centre. For some rest and relaxation, visit the sauna. In addition to a 24-hour business center and a snack bar/deli, guests can connect to free in-room WiFi, with speed of 50+ Mbps.
You'll also find perks like:
An indoor pool
Free self parking
Breakfast (surcharge), express check-out, and a ballroom
A front-desk safe, a 24-hour front desk, and a porter/bellhop
Guest reviews speak highly of the overall value and helpful staff
Room features
All 161 rooms feature comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and desk chairs. Guest reviews speak positively of the clean rooms at the property.
More amenities include:
Pillowtop mattresses and free cribs/infant beds
Bathrooms with shower/tub combinations and free toiletries
Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
Snack bar/deli
Things to do
Gym
Indoor pool
Sauna
Family friendly
In-room crib
In-room microwave
Indoor pool
Laundry facilities
Mini-fridge
Snack bar/deli
Conveniences
24-hour front desk
ATM
Gift shop/newsstand
Laundry facilities
Luggage storage
Safe at front desk
Vending machine
Guest services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Porter/bellhop
Wedding services
Business services
24-hour business center
Computer station
Conference center (9,000 square feet of space)
Meeting rooms
Outdoors
Barbecue grill
Garden
Picnic area
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Braille/raised signage
Elevator
Stair-free path to entrance
Well-lit path to entrance
Wheelchair accessible (may have limitations)
Wheelchair-accessible parking
Wheelchair-accessible path to elevator
Wheelchair-accessible registration desk
More
2 buildings
5 floors
Ballroom
Banquet hall
Built in 1969
Smoking not allowed
Room amenities
Bedroom
Blackout drapes
Free crib
Pillowtop mattress
Premium bedding
Bathroom
Free toiletries
Hair dryer
Private bathroom
Shower/bathtub combination
Toothbrush and toothpaste (on request)
Towels provided
Entertainment
42-inch flat-screen TV with premium cable channels
Pay movies
Food and drink
Coffee/tea maker
Microwave
Mini-fridge
More
Air conditioning
Connecting rooms available
Desk
Desk chair
Free local calls
Heating
Iron/ironing board
Phone
Policies
Check-in
Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19
Check-out
Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
Pets allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 55 lbs per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Children and extra beds
Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day
Free cribs are available on request at the property
Property payment types
Important information
Fees
You'll be asked to pay the following charges at the property. Fees may include applicable taxes:
Deposit: CAD 200 per accommodation, per stay
We have included all charges provided to us by the property.
Optional extras
Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
Pet fee: CAD 25.00 per accommodation, per day
Service animals are exempt from fees
Late check-out is available for a fee (subject to availability)
Rollaway bed fee: CAD 10.0 per day
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
We should mention
Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)
Property is also known as
Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie
Frequently asked questions
Does Allure Hotel & Conference Centre have a pool?
Yes, this property has an indoor pool. Pool access is from 11:00 AM–10:00 PM.
How much does it cost to stay at Allure Hotel & Conference Centre?
As of 6 March 2026, prices found for a 1-night stay for 2 adults at Allure Hotel & Conference Centre on 8 March 2026 start from AED 264, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
Is Allure Hotel & Conference Centre pet-friendly?
Yes, this hotel allows cats and dogs (limit 2 total) with a maximum weight of up to 55 lbs per pet. There's a fee of CAD 25.00 per accommodation, per day. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.
How much is parking?
Self parking is free at this property.
What time is check-in at Allure Hotel & Conference Centre?
Check-in start time: 3:00 PM; Check-in end time: anytime.
What time is check-out at Allure Hotel & Conference Centre?
Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).
Where is Allure Hotel & Conference Centre located?
Situated in the business district, this hotel is within 2 mi (3 km) of Allandale Recreation Centre, Barrie Centennial Park, and Lackey's Bush Trail Trailhead. Splashon Water Park Barrie and Sadlon Arena are also within 3 mi (5 km). Allandale Waterfront Station is 28 minutes by foot.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
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Reviews
Allure Hotel & Conference Centre Reviews
7.4
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
Staff was great greeted us with a smile , very pleasant to deal with. Room was clean. My wife and i had a great experience.
Marc
Stayed 1 night in Oct 2025
8/10 Good
Robert
29 September 2025
Liked: Staff & service
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Staff were friendly , beds were nice however bathroom tub was filthy and carpets , floors need replacing . Dog friendly hotel so expect some howling from pets left alone in the room
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Nathan
Stayed 1 night in May 2025
8/10 Good
Tracy
7 October 2025
Liked: Cleanliness
Disliked: Property conditions & facilities
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Room was nice.
Staff were very good/helpfully
Smell from fridge was not.
CALVIN
Stayed 1 night in Aug 2025
10/10 Excellent
David
7 September 2025
Liked: Staff & service
Linens are clean room is fine but you can tell the hotel hasn't had an update in a while
David
Stayed 1 night in Sep 2025
6/10 Okay
Marsala L
27 October 2025
Liked: Cleanliness
We love this place and stay a few times a year, mostly for the hot tub and sauna on a cold evening. When we booked, we were sent an email saying they were open and functional, and the day after when we checked in we were told they were closed all weekend for maintenance. That should have been known the day before and told to us. We would have booked another weekend. Pretty disappointed.