Find all hotels by Firmdale in Euston from AED 1,304

"The service was impeccable and I loved that guests had access to a fully stocked Honesty bar. "

"Great staff, great rooms great interior design and location. "

"Excellent hotel in terms of service, cleanliness, room size, restaurant and location! It’s my go to whenever I’m in London!"

"Outstanding in every category. Beyond outstanding, actually. SUCH a great experience: we've stayed many times and with good reason. Colin and Justin "

"Wonderful stay. The staff is all lovely, the bed is dreamy, the bathroom was top notch (great water pressure!) and our room was astoundingly quiet with double windows and lots of soft furnishings. The breakfast is divine; literally the most perfect poached eggs I’ve ever seen. I really loved the two sitting areas which are like private living rooms-we invited some friends in and had drinks in one of them. The location is also fantastic, we walked everywhere. "

"Best hotel in London, great staff, nice rooms!"

"Nice place and location. "

"Attentive service, comfortable room"